Perfumes, cosmetics and luxury in China & the middle-east: post-COVID challenges and opportunities.

Perfumes, cosmetics and luxury in China & the middle-east: post-COVID challenges and opportunities.

20210519T123000

20210519T143000

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Perfumes, cosmetics and luxury in China & the middle-east: post-COVID challenges and opportunities.Save the date : May 19th @ 12h30PM Paris timeFor more details please join our WhatsApp group: https://chat.whatsapp.com/K3vJyMntTu0FvlfkmKM6EZPerfume and cosmetic international market is very challenging for big players and new small structures ( startups) especially after the COVID Crisis. If you want to know what's going on - in the Fragrances, cosmetics and luxury- Beyond  Europe then this webinar is made for you.  Online eventWednesday, 19th May 2021 – 12:30 to 14:00 pmWe have the pleasure to host from Shanghai, China: AURORE LASSERRE LAUDE Director Strategic Projects Fragrance & Beauty- CHINA -CHANEL FRAGRANCE & BEAUTYAurore will share about the following topics:the increasing appetite and strong growth of perfume in China and Asia: Why, and especially post-Covid (when wearing a mask is mandatory)The development of local brands & what can be the role of international brands, as well as their perception.The development of new channels of communication / sales (example: TMALL) / influencers - what place for the offline.BIO: Aurore holds a Master's degree from HEC in 2004. Aurore joined the House in 2014 with CHANEL Parfums Beaute France. She started her marketing career as the International Marketing Group Manager, a role which she held for four years. Amongst her achievements were the successful design and implementation of the launch of the new Gabrielle CHANEL Fragrance. Since 2018, she has served as Director of Strategic Projects, Mainland China. In her current role, Aurore made many contributions in key strategic topics in Mainland China and most notably projects dedicated to fragrance, social, retail and Fashion.  Prior to joining the House, Aurore held several management roles in FMCG American companies such as Procter & Gamble and Kraft Foods in France where she led a local team, built strong strategic planning,  strong marketing and branding expertise, leading her team to develop long-term and strategic communications plans aligned with market growth opportunities.We have the pleasure to host from Dubai, UAE GEOFFROY BUNETEL,  Chief of Staff to the President at Chalhoub Group // President of the French Business Council Dubai and Northern EmiratesGeoffroy will share about the following topics:Overview of the prestige beauty and oriental fragrance market  in the GulfMajor trend of the prestige beauty market since Covid 19 (2020/Q1 2021)Skincare the next big thing ? shedding light on the latest results of Chalhoub Group recent consumer studyWhat’s next in the field of prestige beauty in the Middle East? Bio: Geoffroy graduated from HEC in 2002.After 12 years as a consultant, he joined Chalhoub Group, the leading luxury retailer in the Middle East in 2013 as internal consultant. In 2015, he became Group Head of Strategy, Intelligence and Growth, a role he held till end of 2020. Since 2018, Geoffroy is also President of the French Business Council, the French Chamber of commerce of Dubai and the Northern Emirates.Looking forward to meet with you, virtually :)Sameh Megrhi (MSIT.20) & Angélique Marlot (MUST.19), Co-President of HEC Alumni Perfume & Cosmetics ClubPetra Beer-Michaud (E.13), Vice-President of HEC Alumni Perfume & Cosmetics Club

https://www.hecalumni.fr/fr/event/perfumes-cosmetics-and-luxury-in-china-the-middle-east-post-covid-challenges-and-opportunities/2021/05/19/7649