The 4th Edition of the Purpose Day

2026-04-07T12:00:00+00:00

2026-04-07T18:00:00+00:00

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Chers membres du Hub Management, nous sommes heureux de partager avec vous cette invitation du HEC S&O Purpose Center, avec qui nous collaborons régulièrement. Ne manquez pas cette opportunité de participer à la quatrième édition du Purpose Day, qui aura lieu le 7 avril prochain, à Paris.INVITATION The 4th Edition of the Purpose Day­­PURPOSE & PROFIT 2.0After the Backlash, What Remains ?Tuesday, April 7th, 20261:45 p.m.– 8:00 p.m.Maison InternationaleCité Universitaire de Paris 17, boulevard Jourdan, Paris 14th We are delighted to invite you to the fourth edition of the HEC S&O Purpose Day,hosted by the HEC Paris Purpose Center in partnership withthe Oxford University Centre for Corporate Reputation and POLIMI Graduate School of Management on April 7th, 2026, at Maison Internationale de Cité universitaire de Paris.In a world of accelerating geoeconomic change, is the alignment between purpose and profit becoming stronger or more fragile? In our first three editions, we showed that purpose alone does not guarantee performance. As a new economic order emerges, purpose-based firms may gain a decisive edge or confront new trade-offs. Join us for the fourth Purpose Day to make up your own mind.This year's Purpose Day will bring together researchers, practitioners, and industry experts for an afternoon of discussions, workshops, and debates.I BOOK MY SEATInspiring Voices­Barbara Martin CoppolaBoard Member Patagonia,Former CEO of Decathlon­Pascal Jauffret­­CEO, Forvis Mazars Group­Laurence Debroux­­Exor, Randstad, Institut Mérieux­Sir Tim Besley­­Professor of Economics and Political Science, London School of Economics­Karina Litvak­­Non-Executive Director, Terna S.p.A. Ambassador & Founding Chairman, Chapter Zero Alliance­Oxford Union Debate - Motion"This house believes that purpose will only become strategically relevant for organisations if it becomes legally enforceable"With Aline Gatignon, Kai Rolker, Julia Emtseva, Alex Rustler, Albena Björck, and Tim Kuhrcke­In Conversation with Rodolphe DurandMarya Besharov­­Professor of Organisations and Impact, Saïd Business School, University of Oxford.­Colin Mayer­­Emeritus Professor of Management Studies, Saïd Business School, University of Oxford­­Agenda1:15 - 1:45 p.m. – Welcome Coffee1:45 – 2:00 p.m. – Opening Remarks by  Rodolphe Durand, Rupert Younger & Josip KotlarSession 1 - Research Insights2:00 - 2:30 p.m. - Rodolphe Durand in Conversation with Marya Besharov and Colin Mayer2:30 - 3:00 p.m. - Research Grazing* & Networking BreakSession 2 - Practice insights3:00 - 3:10 p.m. - Inspiring Video Testimonies from Major Global Leaders3:10 - 3:40 p.m. -  Leader's Keynote: Barbara Martin Coppola3:40 - 4:15 p.m. - Panel Discussion moderated by Josip Kotlar with Laurence Debroux, and Mario Calderini4:15 - 4:45 p.m. - Research Grazing* & Networking BreakSession 3 - Oxford Union Debate and Policy Insights4:45 – 5:30 p.m. – Oxford Union Debate led by Rupert Younger – “This house believes that purpose will only become strategically relevant for organizations if it becomes legally enforceable”5:30 - 6:10 p.m. - Policy Keynote by Sir Tim Besley 6:10 - 6:30 p.m. - Research Grazing* & Networking BreakSession 4 - A look to the Future6:30 - 7:15 p.m. - Panel Discussion: Purpose & Leadership at the age of AI with Pascal Jauffret, Karina Litvack, Brad Harris, and Marya Besharov7:15 - 7:30 p.m. - Conclusion7:30 - 8:30 p.m. - Cocktail*With Arthur Bert, Jeongwon Choi, Edoardo Cortesi, Ximeng Fang, Jürgen Hamann, Can (Coco) He, Cheng Lu, Andrew Montandon and Chiara PantalenaMORE DETAILS ABOUT THE PROGRAMI BOOK MY SEATThe event is co-chaired by Rodolphe Durand, the Founder the S&O Institute & and the Academic director of the Purpose Center and Rupert Younger, the Founder and Director of the Oxford University Centre for Corporate Reputation, and Chair of the Enacting Purpose Initiative.Our heartfelt thanks for the support of the Joly Family Chair in Purposeful Leadership and its many individual donors and the Forvis Mazars "Purposeful Governance" Chair.S&O Purpose Center­For more information about the event,please contact Iiris Sacchet: sacchet@hec.frLeading with Purpose for an Inclusive and Sustainable worldHEC Paris S&O InstituteRue de la Libération 1, 78350, Jouy-en-Josas 

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