HEC UK Women Club - The business of feeling good
The HEC UK Women Club is delighted to invite you to :
The business of feeling good
Tuesday 15th November 2022 | 7 pm (UK)
@Dai Store, 35 - 37 Monmouth St, London WC2H 9DD
Join us for a conversation with Joanna Dai - Founder and CEO of Dai & Joy Mpofu - Founder of Rufaro on their entrepreneurial journey and how clothes can empower women to perform their best.
 | Joanna Dai is the founder and CEO of innovative womenswear brand, Dai. Dai delivers comfort-empowered performance for the modern woman, designing at the intersection of eco-certified technical fabrics, minimal aesthetics, timeless silhouettes, and purposeful versatility. The brand is a Certified B Corporation™ and committed to creating a positive environmental and social impact. Since launch in 2017, Dai has been on a tremendous growth trajectory and is a pioneer in sustainable materials innovation and tech-enabled fit and e-commerce experience. Joanna is a US expat based in London and was previously an investment banker for 8 years at J.P. Morgan in New York and London. She graduated from Cornell University with a B.S. in Electrical and Computer Engineering, and hails from Southern California which could explain her obsession with comfort and ease. |
 | Joy Mpofu is the Founder of Rufaro. She is on a mission to solve the endless frustration that comes with trying to find the perfect addition to your wardrobe. Creating a new way of personal shopping that is less time consuming, less frustration-inducing, and curates more choices tailored to you.
Think of Rufaro as a workwear search engine that connects professional women with innovative brands.
Joy’s calling is empowering women to overcome the oft-common struggles that come with dressing for work. Joy has a strong belief that how you dress impacts how you feel and that everyone should feel beautiful. Joy’s ultimate goal is to make women feel like anything is possible.
Joy has over 10 years investment banking experience, spending most of her career at Morgan Stanley. Beginning her career in capital markets legal advisory and spending the past 4 years focused on sustainability.
Joy was born in Zimbabwe and grew up in the UK & Switzerland. |
For further questions or information please contact Marie Normant
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