BERLIN: Master Class on Business Model Innovation with L.LEHMANN-ORTEGA

21 participants
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Business model innovation: inventing tomorrow's company


given the 3rd industrial revolution, scarcity of resources and demographic shifts, the company of tomorrow will have to be open, responsible, innovative and inspiring.

Laurence LEHMANN-ORTEGA provides 14 directions to bring innovation alive in your company based on the 3 pillars of your business model.

Innovation is like an adventure, an Odyssey which required structures and preparation.


About Laurence LEHMANN-ORTEGA:

After graduating from HEC (1993), Laurence first worked as a consultant in strategy.
Since 2009, she is an Affliate Professor at HEC Paris Strategy and Business Policy department. She is director of several corporate custom made programs at HEC Executive Education and the academic director of the Msc in Strategic Management.

Since 2006, she holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, especially in incumbent firms in mature and low-tech industries. In this context, she deals with business model innovation as a response to sustainable development constraints and with its consequences in multinational firms, in particular the learning process and the questioning of mental schemes.

Laurence co-authored Strategor, the leading strategic management textbook in France (translated into 4 languages). She has also published several articles in reviews and periodicals such as Long Range Planning and M@n@gement. She is the co-author of “Odyssey 3.14 Reinvent your business model”, an original approach combining innovation and strategy.

Laurence received the 2014 and 2016 Pierre-Vernimmen-BNP-Paribas Teaching Award.



Institut Francais de Berlin 
Salle Garneval
Kurfürstendamm 211,
10719 Berlin


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Institut Francais de Berlin

211, Kurfürstendamm 10719 BERLIN

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