CANCELLED DUE TO CORONAVIRUS BERLIN: Masterclass Digital & Luxury by Gachoucha Kretz: What can Digital Native Vertical Brands teach Luxury brands?

20200415T180000

20200415T200000

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Masterclass Digital & Luxury: What can Digital Native Vertical Brands teach Luxury brands?The future of luxury brands in the digital era:What challenges are Luxury brands facing today? What are Digital Native Vertical Brands and how are they reshaping the industry ? How can Luxury brands learn from them to better grasp new consumer trends ?EXCLUSIVE MASTERCLASSDigital & Luxury: What can Digital Native Vertical Brands teach Luxury brands?By Professor Gachoucha KretzHEC Paris Affiliate Professor in Marketing, Brand Management & Luxury and Director of MSc Marketing.ABOUT THE EVENT:In this masterclass, Prof Gachoucha Kretz will explain what are Digital Native Vertical Brands and how they have reshaped the market today, what current challenges and opportunities the Luxury sector is currently facing, and how Luxury brands can learn from them to adapt today in their business model, marketing, strategy.Touching upon the questions of technology, data and sustainability as well, this masterclass will provide an in-depth overview of the Luxury sector challenges & opportunities in the next decade, with case studies and practical take-aways.ABOUT THE SPEAKER:Gachoucha Kretz is Executive Director of the L’Oréal Chair on Customer-driven Innovation & Entrepreneurshi and Directpr of MSc Marketing. She is a marketing strategist with a strong expertise in brand management. She holds a PhD in Marketing (HEC Paris), a Master's degree in Finance (EDHEC), a Master's degree in Corporate Communication and Change Management (CELSA) and a Master's degree in Marketing and Strategy (Paris IX Dauphine). Before taking her PhD, she worked as a consultant at Arthur Andersen and as a marketing associate at TNS Kantar and L'Oréal Paris.Gachoucha's research and case study interests revolve around offline and online strategic brand management applied to fashion, luxury and beauty and online influence management.Gachoucha received the Vernimmen Best Teacher Award in 2018.Looking forward to seeing you there!HEC Alumni & HEC Germany Office

https://www.hecalumni.fr/fr/group/germany/141/calendar/cancelled-due-to-coronavirus-berlin-masterclass-digital-luxury-by-gachoucha-kretz-what-can-digital-native-vertical-brands-teach-luxury-brands/2020/04/15/6283