How Chinese consumers are reshaping global luxury?
11/08/2020
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How Chinese consumers are reshaping global luxury?
This gown made of gold may give you a glimpse
The designer #GuoPei
-Dubbed “China’s Queen of Couture”
-Educated only in China and represents Chinese #craftsmanship in a form of #art
-First made international headlines when #rihanna wore her extravagant dress for #MetGala
Why is this gown so special
-Tremendous amount: 50000 hours for just one piece (equal to 5.7 years if done by one craftsman)
-Large scale: 100 embroiderers working together over 3 months
-Extreme patience: each embroiderer had to thread the needle over 300 times per day as the gold thread is extremely fragile
-Amazing details: 28000 handmade buttons, thousand spools of gold and silver thread, over 100kg etc.
-Highly praised: exhibited and collected by #AustralianMuseum
Insights:
This gown made of gold may give you a glimpse
The designer #GuoPei
-Dubbed “China’s Queen of Couture”
-Educated only in China and represents Chinese #craftsmanship in a form of #art
-First made international headlines when #rihanna wore her extravagant dress for #MetGala
Why is this gown so special
-Tremendous amount: 50000 hours for just one piece (equal to 5.7 years if done by one craftsman)
-Large scale: 100 embroiderers working together over 3 months
-Extreme patience: each embroiderer had to thread the needle over 300 times per day as the gold thread is extremely fragile
-Amazing details: 28000 handmade buttons, thousand spools of gold and silver thread, over 100kg etc.
-Highly praised: exhibited and collected by #AustralianMuseum
Insights:
1-The exquisite handicrafts of ancient China were
largely destroyed during the Cultural Revolution, but rising #Chinesedesigners are picking up that “gorgeous language” again
2-With the prosperity of the country, Chinese
consumers will be more confident and prouder of their
culture, thus enjoy more recognitions of Chinese traditions. This is a crucial trend in developing #strategy for #Chinamarket
Find out more of her #hautecouture from her Instagram or official website
If you like to know more about fashion and luxury in China, click here for my weekly post on Linkedin and share with me your insights, thanks.
https://www.linkedin.com/in/chenyan-zheng-415a7872/detail/recent-activity/shares/
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How Chinese consumers are reshaping global luxury?
2020-08-11 10:27:16
www.hecalumni.fr
https://www.hecalumni.fr/medias/image/2063707605659e4ae49728b.png
2020-08-11 10:27:16
2020-08-11 10:24:10
Chenyan Zheng
How Chinese consumers are reshaping global luxury?This gown made of gold may give you a glimpseThe designer #GuoPei-Dubbed “China’s Queen of Couture”-Educated only in China and represents Chinese #craftsmanship in a form of #art-First made international headlines when #rihanna wore her extravagant dress for #MetGalaWhy is this gown so special-Tremendous amount: 50000 hours for just one piece (equal to 5.7 years if done by one craftsman)-Large scale: 100 embroiderers working together over 3 months-Extreme patience: each embroiderer had to thread the needle over 300 times per day as the gold thread is extremely fragile-Amazing details: 28000 handmade buttons, thousand spools of gold and silver thread, over 100kg etc.-Highly praised: exhibited and collected by #AustralianMuseumInsights:1-The exquisite handicrafts of ancient China werelargely destroyed during the Cultural Revolution, but rising #Chinesedesigners are picking up that “gorgeous language” again2-With the prosperity of the country, Chineseconsumers will be more confident and prouder of theirculture, thus enjoy more recognitions of Chinese traditions. This is a crucial trend in developing #strategy for #ChinamarketFind out more of her #hautecouture from her Instagram or official websiteIf you like to know more about fashion and luxury in China, click here for my weekly post on Linkedin and share with me your insights, thanks. https://www.linkedin.com/in/chenyan-zheng-415a7872/detail/recent-activity/shares/
https://www.hecalumni.fr/medias/image/2063707605659e4ae49728b.png
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