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Yvette Roozenbeek

CV Yvette Roozenbeek 2025

Résumé

I am a seasoned Strategic Marketing Professional with over 20 years of experience in driving innovative marketing strategies and sustainable business practices.

My expertise spans strategic planning, project management, and stakeholder engagement, with a strong focus on circular economy models. As the founder of Weetulip, I successfully launched Europe's first 100% natural and sustainable water filtration solution, preventing over a million plastic bottles from entering the environment. Additionally, I serve on the board of No Plastic in My Sea, advocating for a plastic-free ocean and I teach sustainability at IESEG management school.

With an Executive MBA from HEC Paris and certifications from INSEAD and IDEO, I am committed to leveraging marketing to create positive environmental impact and drive meaningful change.

Expériences professionnelles

Customer engagement director

VERMEG for Banking & Insurance Software , Paris

Depuis le 01 octobre 2025

Professeur & coach sustainability and business

IESEG School of Management , Paris-la défense cedex

De Mai 2023 à Aujourd'hui

Teaching sustainable development for corporates : planetary bounderies, circular economy, regenerative businesses, green growth vs. degrowth, ethics etc.
Supporting student teams in designing concrete and innovative solutions to address real business cases of companies as part of their ESG transformation (e.g., Molitor Hotel).Teaching sustainable development for corporates : planetary bounderies, circular economy, regenerative businesses, green growth vs. degrowth, ethics etc. Supporting student teams in designing concrete and innovative solutions to address real business cases of companies as part of their ESG transformation (e.g., Molitor Hotel).

Fondateur

WEETULIP , Louveciennes

De Mai 2019 à Décembre 2024

Weetulip is a French consumer brand dedicated to facilitating a transition to a more sustainable lifestyle free from single-use plastics. We have designed the first 100% natural and sustainable water filtering carafe, utilizing 100% natural bamboo charcoal for purification within a circular business model. Produced in Europe, primarily in France, our carafes are made from natural, easily recyclable materials. All parts are replaceable, enabling repairs and reducing unnecessary production. The bamboo charcoal purifies tap water naturally and can be composted or used in plants after its lifecycle. We have already avoided millions of plastic water bottles with our solution.

Weetulip has been recognized for its innovation, receiving funding from the Public Government fund in 2021. We are also proud laureates of Réseau Entreprendre Yvelines and winners of the Startup Boost prize at La Foire de Paris.Weetulip is a French consumer brand dedicated to facilitating a transition to a more sustainable lifestyle free from single-use plastics. We have designed the first 100% natural and sustainable water filtering carafe, utilizing 100% natural bamboo charcoal for purification within a circular business model. Produced in Europe, primarily in France, our carafes are made from natural, easily recyclable materials. All parts are replaceable, enabling repairs and reducing unnecessary production. The bamboo charcoal purifies tap water naturally and can be composted or used in plants after its lifecycle. We have already avoided millions of plastic water bottles with our solution. Weetulip has been recognized for its innovation, receiving funding from the Public Government fund in 2021. We are also proud laureates of Réseau Entreprendre Yvelines and winners of the Startup Boost prize at La Foire de Paris.

Co-founder

DiG Business Learning , Paris

De Mai 2016 à Décembre 2022

Directeur

Eurogroup Consulting , Courbevoie

De Septembre 2011 à Décembre 2015

Ceo & founder

Smartpool , Londres - CDI (Contrat à Durée Indéterminée)

De Janvier 2007 à Mars 2010

Vp strategic marketing

Euronext , Paris

De Septembre 2004 à Mai 2010

Manager

Atos Odyssée , Paris - CDI (Contrat à Durée Indéterminée)

De Janvier 2000 à Août 2004

Formations complémentaires

EMBA

HEC Paris

2010 à 2011

Maîtrise en Droit

Université Amsterdam

1990 à 1995

LL.M

University of London - International comparative law, arbitration, intellectuel property

1995 à 1996

Finance for Executives

INSEAD - Finance

2006 à 2006

Associations

No Plastic in My Sea

https://noplasticinmysea.org/

board member

Parcours officiels

HEC – EMBA HEC

Langues

Français - Courant

Anglais - Courant

Néerlandais - Langue maternelle

Compétences

Marketing / Communication
enterpreneurship

Centres d'intérêt

  • randonnée