Résumé
I am a seasoned Strategic Marketing Professional with over 20 years of experience in driving innovative marketing strategies and sustainable business practices.
My expertise spans strategic planning, project management, and stakeholder engagement, with a strong focus on circular economy models. As the founder of Weetulip, I successfully launched Europe's first 100% natural and sustainable water filtration solution, preventing over a million plastic bottles from entering the environment. Additionally, I serve on the board of No Plastic in My Sea, advocating for a plastic-free ocean and I teach sustainability at IESEG management school.
With an Executive MBA from HEC Paris and certifications from INSEAD and IDEO, I am committed to leveraging marketing to create positive environmental impact and drive meaningful change.
Expériences professionnelles
Customer engagement director
VERMEG for Banking & Insurance Software , Paris
Depuis le 01 octobre 2025
Professeur & coach sustainability and business
IESEG School of Management , Paris-la défense cedex
De Mai 2023 à Aujourd'hui
Teaching sustainable development for corporates : planetary bounderies, circular economy, regenerative businesses, green growth vs. degrowth, ethics etc.
Supporting student teams in designing concrete and innovative solutions to address real business cases of companies as part of their ESG transformation (e.g., Molitor Hotel).Teaching sustainable development for corporates : planetary bounderies, circular economy, regenerative businesses, green growth vs. degrowth, ethics etc. Supporting student teams in designing concrete and innovative solutions to address real business cases of companies as part of their ESG transformation (e.g., Molitor Hotel).
Fondateur
WEETULIP , Louveciennes
De Mai 2019 à Décembre 2024
Weetulip is a French consumer brand dedicated to facilitating a transition to a more sustainable lifestyle free from single-use plastics. We have designed the first 100% natural and sustainable water filtering carafe, utilizing 100% natural bamboo charcoal for purification within a circular business model. Produced in Europe, primarily in France, our carafes are made from natural, easily recyclable materials. All parts are replaceable, enabling repairs and reducing unnecessary production. The bamboo charcoal purifies tap water naturally and can be composted or used in plants after its lifecycle. We have already avoided millions of plastic water bottles with our solution.
Weetulip has been recognized for its innovation, receiving funding from the Public Government fund in 2021. We are also proud laureates of Réseau Entreprendre Yvelines and winners of the Startup Boost prize at La Foire de Paris.Weetulip is a French consumer brand dedicated to facilitating a transition to a more sustainable lifestyle free from single-use plastics. We have designed the first 100% natural and sustainable water filtering carafe, utilizing 100% natural bamboo charcoal for purification within a circular business model. Produced in Europe, primarily in France, our carafes are made from natural, easily recyclable materials. All parts are replaceable, enabling repairs and reducing unnecessary production. The bamboo charcoal purifies tap water naturally and can be composted or used in plants after its lifecycle. We have already avoided millions of plastic water bottles with our solution. Weetulip has been recognized for its innovation, receiving funding from the Public Government fund in 2021. We are also proud laureates of Réseau Entreprendre Yvelines and winners of the Startup Boost prize at La Foire de Paris.
Co-founder
DiG Business Learning , Paris
De Mai 2016 à Décembre 2022
Directeur
Eurogroup Consulting , Courbevoie
De Septembre 2011 à Décembre 2015
Ceo & founder
Smartpool , Londres - CDI (Contrat à Durée Indéterminée)
De Janvier 2007 à Mars 2010
Vp strategic marketing
Euronext , Paris
De Septembre 2004 à Mai 2010
Manager
Atos Odyssée , Paris - CDI (Contrat à Durée Indéterminée)
De Janvier 2000 à Août 2004
Formations complémentaires
EMBA
HEC Paris
2010 à 2011
Maîtrise en Droit
Université Amsterdam
1990 à 1995
LL.M
University of London - International comparative law, arbitration, intellectuel property
1995 à 1996
Finance for Executives
INSEAD - Finance
2006 à 2006
Associations
Parcours officiels
Langues
Français - Courant
Anglais - Courant
Néerlandais - Langue maternelle
Compétences
Centres d'intérêt
- randonnée