Wenjuan

I advise international commercial leaders and executive teams operating in B2B markets across Europe and Asia.

My work focuses on aligning strategic ambition, leadership capability and operational execution in complex, multicultural environments.

Intervention areas include:

• International commercial strategy and expansion advisory
• Leadership alignment and execution reinforcement
• Executive accompaniment in high-stakes growth or transformation phases

With over two decades of hands-on international commercial leadership experience, I bring a pragmatic, performance-driven and field-grounded perspective.

As a leader in B2B business development, I have successfully steered revenue growth, designed tailored offerings, and established strategic partnerships. My ability to guide teams, manage key accounts, and build networks contributes to achieving sales objectives, fostering growth, and ensuring customer satisfaction.

• Revenue Growth: I adapted communication based on various stakeholder types and geographical considerations, established high-level customer relationships, enhanced the visibility of key clients, and supported the team in the field to achieve and surpass revenue targets.
• Development of Tailored Offers: Constructed and implemented offerings and services dedicated to target clients, collaborating effectively with diverse teams and stakeholders.
• Partner and Network Relations: Created synergies and opportunities in close collaboration with partners and agent networks to persuade key accounts to join the program and strengthen its positioning in the industry.