Sigrid

* Manage a deep transformation of the communication processes to make TCL Communication more agile, dynamic and people driven via a creation of a dedicated Platform (nomination of European Communication Excellence Awards 2018, Dublin)
* Lead workstreams and projects, taking care of all project management responsibilities through the full project lifecycle
* Deep dive of communication processes, data needs, reporting and visualization
* Collaborate with technology experts to design and implement state-of-the-art solution
* Ensure the Change team holds the appropriate skills to be able to use the Platform
* Provide suitable training to the team and development of opportunities to EMEA countries (25 countries/ 15 PR Agencies)
* Transform data into actionable insights, enabling to effectively plan, execute, and analyse the PR/ Marketing strategy
* Support scaling of EMEA Platform to Global
* Cross-functional Team Leadership

As part of the Central Marketing team, I work with local Marketing Managers, global brand team and local PR Agencies in order to spread the positive word-of-mouth for our brands TCL and Alcatel.
Main responsibilities:
* Define, plan, develop and implement EMEA PR & Communication Strategy in line with Global PR Guidelines
* Define press strategy with Europe Top management: create key messages in line with Global PR Guidelines (Corporate, products, strategy)
* Daily contact with EMEA PR Agencies as key spokesperson and deepen relationships with all media (TV, newspapers, website, bloggers, influencers)
* Plan, develop and implement Europe PR strategies in all countries in collaboration with local agencies or local managers
* Monitor local messages and the strategy by communicating closely with local teams (Europe)
* Prepare and supervise the production of Press kits in collaboration with Europe & Global PR agencies
* Participate in the creation of "360° marketing launch packs"
* Develop Influencer Campaigns across Europe
* Coordinate and align with HQ (China) and local marketing teams (EMEA)
* Share EMEA Best Practices with internal Newsletter
* ROI Analysis of PR campaigns, media coverage and PR metrics
* Build and animate the press room on website
* Organise and support the organization of Press events including press conferences, open days and press tours in collaboration with the Events Manager
* Global Press Event conception and local roll-out
* Project management
* Tactical Storytelling
* Build up crisis communication procedures
* Media Training of company spokespersons
* Responsible of PR Budget