SH

Severine Heidet

Expériences professionnelles

Global retail director

Isabel Marant - Paris , Paris 1er arrondissement - CDI

De Septembre 2023 à Aujourd'hui

Lead global Retail strategy, operations, and expansion roadmap
Drive revenue growth, profitability and customer experience transformation
Manage 500+ Retail, Supply & Operations staff across 3 departments
Oversee commercial activations, collection launches, and KPI-based action plans
Contributing to Retail buying strategy and global store network expansion plan
Strengthen local partnerships
Shape and pilot CRM and clienteling strategies with Data & Marketing
Manage Retail budget and performance with Finance, HR, Merchandising, Image

Europe retail and special projects director

Maje (Groupe Sandro-Maje-Claude Pierlot) , Paris - CDI

De Avril 2018 à Juillet 2023

Define business plans, P&L targets, and strategic priorities across all channels (FSS, Department stores, Outlet, Affiliates)
Digitalize retail field ( Clienteling App, Management tool, Click & Collect, Loyalty Program)
Lead Retail training and CX programs, aligned across regions (USA, Asia, Wholesale, Digital)
Drive CRM, performance incentives, and CSR-aligned marketing activations
Global Business Lead for ERP build & rollout (multi-brand, multi-region): governance, planning, delivery, training, deployment, change management

Europe retail director

BALENCIAGA - KERING (LUXURY GROUP) , Paris - CDI

De Septembre 2009 à Mars 2018

Structure the Retail network and organization in Europe
Manage organic growth and new market openings (plan, negociation)
Oversee omnichannel rollout, stock optimization, and customer service standards
Build and lead the European Buying Team; defined the global OTB and product mix strategy
In charge of customer strategy (CRM, Clientelling, Retail Excellence, Training, Omnichannel)
Kering Group ambassador for business partnership, mentoring, CSR

Formation complémentaire

Master’s Degree in Private & Civil Law

Université Toulouse Capitole

1995 à 1999

Associations

Institut Télémaque

https://www.telemaque.org/

Education Mentor

Parcours officiels

HEC – GEMM Global Executive Master in Management

Langues

Anglais - Courant

Italien - Courant

Espagnol - Courant

Chinois - Notions

Compétences

Leadership & People Management
P&L Management and Revenue Growth
Marketing & Sales
retail merchandising
Retail Operations
Strategic & Operational thinking
Developing Countries
Project and change management
Retail Marketing
ERP Program Management
coach mentor
Business Acumen
Cost Optimization and Value Creation

Centres d'intérêt

  • Coaching
  • Running
  • Cycling
  • Botanic