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Sébastien

CV Sebastien Defois

51 ans - Dubai (00000) Émirats arabes unis

Situation professionnelle

Sans objet

Résumé

Senior executive with more than 20 years’ experience in FMCG & Fresh merchandising and procurement in Europe, Asia and Middle East. Specialized in retail strategies, value propositions and customer experience as well supply economies of scale through glocal sourcing and procurement and development of differentiating food product, service portfolio and store of the future transformation. Digitally savvy, pragmatic, analytical, and creative with a proven track record of successful business strategy implementation exceeding sales & profit goals as well as market share gain.

Most recently in 2020, Sébastien has embarked in providing consulting services to food organizations, consulting firms and investors, bringing his years of experience and food expertise to shade professional insights on food investment projects.

Leveraging on the momentum of his freelance consulting activity, he started a company Food-Intel.com, an expert scouting platform solely dedicated to the food industry which aims at providing expertise-by-experience to food organizations and investors via a network of seasoned food professionals across the food value chain.

Expériences professionnelles

Consultant licensed dubai dwc #100284

Freelance Food Retail Consulting

De Avril 2020 à Aujourd'hui

Food & Retail Advisor @ Bain & Company, Inc., Accenture Strategy, Roland Berger, Synfiny and New Zealand Trade and Enterprises
Director of Procurement FMCG - Abu Dhabi Holding (ADQ) Silal Food & Technology LLC
Sourcing, Negotiation and Procurement of 1.1bAED/250M€ worth of food staples and CPG products for the UAE Food security program
Director of Fresh Food diversification strategy at Al Ain Farms, UAE (Beef meat business set up, waste recycling circular economy)
Diverse expert consultations on grocery retail, meat industry, food sustainability, GCC Fruits & veg and bakery market, commodities storage, retailers infrastructure with GLG, Alphasights, Guidepoints, Dialectica, Prosapient.

Sr director centralized purchasing (gpo) & business development

Red Sea Global , Djeddah

De Janvier 2023 à Avril 2026

Founder

Food-Intel.com - Auto-entrepreneur

De Janvier 2021 à Décembre 2022

Advisory services for the food and grocery industry
We aspire to create value for innovative food companies by promoting access to the collective intelligence and experience of the food & beverage consultant and professional community.
Our mission is to help food retailers, manufacturers, producers, distributors, marketing agencies, food tech companies, private equity firms, consulting firms, VC, start-ups or third party service providers get expert insights, advisory guidance and implementation support for a successful execution of food strategies and investments.

Vp international market merchandise

Majid Al Futtaim Retail / Carrefour

De Juin 2015 à Avril 2020

Reporting to COO/CCO & Board, leading Fresh Food Department P&L, value creation, sourcing, procurement and customer experience.
• Accountable for the sourcing & procurement strategy formulation and execution, budget definition, food category management, pricing
strategy and new food concepts & innovations for over 100 UAE Carrefour Hyper/Supermarkets, convenience stores and online
webstore. Direct and indirect food procurement to stores and MAF internal BU’s (shopping malls, fashion ventures, leisure &
entertainment & Corporate holding).
• Leading food merchandise teams on international sourcing synergies, business development and strategy execution to 15 countries in
MENA region (300 stores in Egypt, Jordan, KSA, Lebanon, Armenia, Georgia, Qatar, Kuwait, Bahrain, Oman, Kenya, Iraq, Iran, Pakistan, Uganda).
• 4bAED/1b€ fresh food purchase value across the region. Double digit UAE sales growth y-o-y, high profitability at 25%.
• 5-10% cost price saving through Glocal food procurement system. (focus F&V and Meat direct import procurement model)
• +2pts gain customer penetration, +4pts gain of market share in 5 years.
• Over 50 new store openings including successful integration of 12 competitor stores through M&A.
• Team management Top decile OHI 93. (25 team members)
• Management of food distribution centers, direct import supply chain and quality standards definition.
• Omnichannel transformation & store of the future: design and implementation of food flagship store concepts. CX NPS (+5 to 10pts).
• Offline-online integration: 2000 e-Fresh sku’s express delivery and food to go online services.
• Dynamic off & online value-for-money pricing strategy and advanced analytics range and store profiling assessment.
• In-depth involvement in CSR programs and B2B procurement support operations to hotels, HORECA and cloud kitchens.

National fresh food division director

Carrefour China , Huangpu qu

De Janvier 2008 à Mai 2015

• Leading Fresh Food Department P&L, sourcing, procurement (5bRMB/750M€) and value creation
• National food merchandise strategy definition and execution for regional business units covering over 240 hypermarkets
• Team of 25 regional division managers and external consultants in matrix management pilot-store based organization
• Creation of a direct purchase procurement model in collaboration with Chinese authorities: optimized food supply chain directly from
production areas and training of farmers’ communities on retail practices
• Set up Socomo China legal representative office, Carrefour Group Fruits, Vegetables & Dry import/export trading center.

Formations complémentaires

Bachelor of Science

University of Central Florida - Microbiology and Molecular Biology

1994 à 1996

DEUST

Université d'Angers - Microbiology applied to Food Safety

1992 à 1994

Parcours officiels

HEC – EMBA HEC

Langues

Français - Langue maternelle

Anglais - Courant

Espagnol - Courant

Compétences

Food expert scouting
Food Retail Consulting
advisory services
Grocery Retail Strategy
Fresh food and FMCG sourcing & procureme
Food merchandise category management
NPD & Private Label
Retail store management & layout optimiz
CX, Innovation & PMO
Online Retail & Digital transformation
Commercial & Marketing planning
P&L management
Contract Negotiation