Peter

I believe that a few good people with enough drive and stamina can transform the world.
Creative industry professional. Entrepreneur, tech startup leader and adventurer at heart. I come from a mixed background in Operations, Consulting, Marketing, Communication, and Finance, and a passion for Endurance Sports.
I’ve played a pivotal leadership role throughout my work experience transforming corporate environments and generating outstanding business results. I am fueled by a quest for achievement and excellence.

Currently the Co-Founder and CEO of Nouvelle Vague Official the first Curated Vintage Fashion platform in the Middle-East.

Former Global Head of Marketing at Kitopi, the fastest growing food-tech startup and unicorn of the MENA region, I contributed to double digit growth of 60+ acquired regional F&B brands.
In my previous role as Managing Director at Toters Food & Grocery app. in Iraq I grew the operation 4x in less than a year across 6 different Governorates. Managing a team of 90+ FTEs, a fleet of 600+ drivers, and 1,000+ business partners live on app. Owning a P&L of 23 M USD.

On my recreational time, I dedicate my energy to adventurous sports that push the limits of endurance; from rock climbing, mountaineering, caving and cycling. In 2010, I founded "Team Lebanon" the first All-Lebanese team to climb the world's seven summits while raising funds for the Lebanese Red Cross.

I am also a social activist and former paramedic volunteer in the Lebanese Red Cross emergency units. In November 2019, and in the context of the Lebanese revolution I started and structured a civic action movement called "Muwatin Lebnene" (Lebanese Citizen) aimed at providing environmental and human relief in times of national emergency. In the span of 2 months, we recycled 10.3 Tons of waste, and provided one-month rations to 1,600 families spread across several regions in the country.

Following the August 2020 Beirut Blast, I designed and led a disaster management headquarters and ground relief operation called “Beirut Basecamp”, a coalition of several civic movements and NGOs. Equipping resources, scaling up the operation and organizing relief efforts of over 2,000 civil volunteers, EMS paramedics, engineers and mapping experts. Over a period of 8 weeks, we provided medical relief, shelter and food aid to more than 3,000 households directly affected by the blast and recycled over 100 tons of glass and debris collected from the rubbles of destroyed neighborhoods.