Résumé
Customer focused management consultant with a business owner mindset and over 6 years of experience helping
C-level executives drive growth across multiple sectors (including financial services, FMCG, retail, tourism, and logistics companies) in Europe and the Middle East. Specialized in growth
strategies (incl. market/ customer assessment, go-to-market strategy, and product/services offering
optimization), and activation (roadmaps definition, operating model design, incl. organization structure,
governance model, processes, stakeholder management and marketing)
Expériences professionnelles
Senior consultant
Kearney Middle East and Africa , Paris
De Juillet 2023 à Février 2026
Strategy project manager mba intern
CREDIT AGRICOLE CONSUMER FINANCE , Massy
De Janvier 2022 à Juin 2022
● Conducted demand/supply study and a benchmark analysis for two product launches (buy now, pay later,
and e-mobility consumer finance product) in France, delivering insights on future market and key customer
behavior trends to shape the final business case, aiming to diversify revenue and protect market share
● Evaluated a joint venture opportunity to support the launch of a new insurance product by performing the
screening and due diligence of 5 target companies, leading to a recommendation for proceeding with one
Digital marketing analyst
Publicis Media Lebanon , Beirut - CDI (Contrat à Durée Indéterminée)
De Août 2019 à Août 2020
● Piloted the setup and optimization of awareness campaigns with over €300K budgets per month on social media and programmatic platforms
● Built models on excel to analyze campaigns’ weekly performance and recommended strategic optimizations to improve viewable impressions across affinity groups by 20%
● Negotiated with programmatic partners, such as Google, TF1, and Disney to maximize client’s exposure, resulting in a 10% decrease of the viewable cost per thousand impressions
Social media executive
AddBloom , Beirut - CDI (Contrat à Durée Indéterminée)
De Octobre 2016 à Août 2019
● Spearheaded the digital transformation of multinational brands with over 2M fans on Facebook and a $10K social media budget per month, supporting new product launches, marketing activations, and live events
● Prepared quarterly industry analysis and issued monthly performance reports to identify consumer trends that generate new streams of revenues.
● Proposed and executed a digital strategy for Maybelline to launch e-commerce through social media in Algeria, expanding to Tunisia, generating a growth of 10% of sales
● Mentored three interns per semester, smoothly integrating them into the company’s culture, resulting in the retention of two out of three interns for full-time positions
Formation complémentaire
Bachelor of Science
Lebanese American University - Business Administration
2013 à 2016
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Arabe - Courant
Espagnol - Notions
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