Mathieu

The Design, Marketing and Innovation Director at Salomon apparel & gear is responsible for leading a team of 30 experts in various areas including design, research and development, marketing, branding, product management, and CAD. The role involved developing and executing a comprehensive product and brand design strategy through a consistent design language, utilizing the Idea to Consumer (I2C) and Idea to Product (I2P) processes and tools for efficient product development. The Director also focused on consumer-centric product range planning, conducting research on consumer trends and behavior to inform decision-making and strategy. Overall, the role involved overseeing various aspects of design, marketing, and consumer insights to drive the success of Salomon apparel & gear.

As an Advisory Board Member at Decathlon Kalenji Running and Fouganza in Lille, the role involved providing strategic guidance on design and creative direction. The Advisory Board Member contributed to creating a strategic vision that was aligned with the brand identity, helping to shape the overall direction and positioning of the brand. This role leveraging their expertise and industry knowledge to offer insights and recommendations on design and creative aspects to shape the brand's direction and ensure its alignment with the overall business objectives.

As Design Director, I led a team of 6 designers, revamped the brand assets, launched major innovations, integrated digital design and reduced product development lead time, achieving consistent two-digit growth through a user-centric design strategy.