Manuj

GTM Strategy Manager:
• Launched the GoodWorker platform in 4 cities, becoming the market leader in each
• Increased the demand by ~46% CMGR in 8 months, reaching 35k+ employers on the platform
• Optimized acquisition strategy, reducing the demand acquisition cost by ~59% within a span of 8 months
• Collaborated with marketing and product teams, reaching 1 million+ worker application installs
• Spearheaded fraud reduction program, bringing down fraud on the platform from 3% to 0.75%
• Leading efforts to improve call center efficiency to generate revenue from the classifieds business. Created
campaigns to receive ~3% interest from DAU, converting 100+ paying customers since Feb'23

Strategy & Operations Associate:
• Helped set up blue-collar jobs fulfillment business from scratch - growing to become the largest organized player in the segment in less than 12 months
• Managed a network and teams in 20 states, enabling them to source 40k+ job seekers monthly for 50+ employers across India
• Led strategic partnerships with government and private players such as Learnet, TATA Strive & Common Service Centers, increasing the job seeker funnel by ~9%

• Analyzed and categorized 20+ games across 4 dimensions: DEX, governance, gaming element & ownership, identifying a niche for Ubisoft
• Researched emerging blockchain based businesses in media, social network, governance, and gaming industries to propose a new business model for Ubisoft

• Analyzed 5 competitors, establishing growth drivers of coffee machine sales in Benelux, France, and Nordics
• Conducted market research and data analysis, identifying new business opportunities in Central Europe
• Analyzed, visualized and presented weekly sales report and variance analysis to senior management, aiding
improvements in GTM strategy for key markets