Justine

- Project manager for the development of a new customer management platform: coordinated marketing, finance,
tech, and supply teams to achieve objectives on time and within budget
- Lead for TAG’s marketing strategy: defined brand positioning through market analysis, competitive intelligence,
and identification of marketing and commercial opportunities
- Designed and deployed campaigns: implemented acquisition and visibility initiatives (social media, content platform, merchandising)
- Responsible for the design and rollout of partner brands’ strategy through marketing activations (events, social
media, press relations) and commercial initiatives (retail, wine merchants, HoReCa)

- Project management: in charge of coordination and prioritisation between transversal teams (design, marketing, development, supply, legal) to ensure smooth packaging and product development
- Lead of development of assets (packshots, 3D renders, reveal videos) for product launches (strategic presentations, IP registration, market updates): creative inputs & leading relationship with designers
- Construction of briefs and follow-up with creative studio and external suppliers for development of prototypes contributing to the decision-making process for successful product launch
- Monitoring of team budget and alignment of expenses with finance department
- Lead of team newsletter, comprising of competitive benchmark, resulting in case study presentation to marketing team, including Marketing Director

- Optimised the internal mesh (contextual links) of the EDF online Energy Guide
- Benchmarked competitors’ use of comparison tools to understand the potential for EDF and presented findings to the Board of Marketing Directors

- Conducted market research and trend analysis for Abu Dhabi oil company
- Identified consumer pain points through the analysis of the customer journey in videos, as part of an ethnographic research piece of a pitch to win over a British brand of high-end department stores
- Collected data on market research, digital trends, and consumer insights for Unilever brand Dove
- Analysed the internal culture and issues of Publicis Sapient Dubai office through surveys, with monthly reports to the Inclusion & Diversity team