Expériences professionnelles
Avp marketing & new business
Wah Lee Industrial Corp. , Taipei
Depuis le 01 septembre 2025
Strategic planning director
TIES , Suzhou shi
De Septembre 2022 à Avril 2023
TIES Is A Battery Research Institute Established By The Chinese Academy of Sciences; Expertise in Advanced Battery Technologies; Revenue: € 10M; Employees: 300
- Coached and facilitated 5 BUs to develope 2023-2025 strategy and planning.
- Designed strategy and business plan for a start-up and obtained investment & loan ¥ 50M .
Strategic planning expert
Midea Europe, France , Boulogne-billancourt
De Décembre 2021 à Juin 2022
- Completed strategy development & innovation pipeline for 3 new sectors (Energy Storage System, Data Center and Robotics Vision) via leading multi-division teams. Strategies and innovation pipelines approved and executed.
- Accomplished 13 market studies of sectors including EV, Battery, Renewable Energy and Green Buildings.
Strategic planning senior manager
Nippon Paint , Suzhou shi
De Juin 2017 à Octobre 2021
Product Marketing Senior Manager (Apr 2021 - Oct 2021)
- Devised 1 brand for Consumer Electronics coating products portfolio, and marketing toolkit including company/product brochure, sample box, product database, testing reports, etc.
- Spearheaded process to enroll Nippon Paint in Approved Vendor List of Tier-1 OEMs, e.g. Acer and Asus.
Strategic Planning Senior Manager (Jun 2017 - Apr 2021)
- Conducted 3 market studies on Autonomous Vehicles and translated results into innovation pipeline via workshops.
- Completed an Industrial Coating market strategy plan leading to decision making of entering new market segments and developing high-end products. First new sales of ¥ 5M created in H1 2019.
- Designed market strategy & business plans for 2 incubator projects. 1 plan executed and savings of $ 2.5M created.
- Delivered monthly Market/Competitor Intelligence Reports for Executive Members, to develop innovation-pipeline / incubators / tech-ventures / opportunities in strategic new markets.
- Produced 5 high-impact due diligence reports of potential M&A Candidates along with 3rd party consultants.
- Established group-wide Project Management Office (PMO) through alignment with 70+ teams, and consolidated 2000+ projects. Streamlined & Digitalized Project Management Process into an online software.
- Provided monthly PMO portfolio analysis reports to Executive Members to inform R&D strategy transformation.
- Produced $ 6M savings (net profit) in 2020 via leading a global cost reduction programme.
Senior innovation manager
Bayer MaterialScience (now Covestro) , Leverkusen
De Avril 2011 à Juin 2017
Senior Innovation Manager (Dec 2016 - Jun 2017)
- Discovered 5 unique Composites Sizing Technologies helping develop polymers for various composite applications.
- Collaborated with 2 universities to identify long-term technology roadmap via open innovation approach.
Regional Product Manager (Jun 2016 - Nov 2016)
- Drove P&L of a Polyurethane product line (6000 tons, $30 M annually) via flexible pricing strategy, precise supply management and regular monitor of competition situation.
- Exceeded sales forecast 10% by volume and 9% by value, in cooperation with Sales, BD, and Marketing teams in the Asia Pacific region.
Regional Market Insight Manager (Mar 2015 - May 2016)
- Initiated and organized a cross-BU cross-function (Marketing, Sales, R&D) project team (10 FTEs), identified growth opportunities & risks for business until 2025. Fed 5 ideas into Innovation Pipeline. 2 ideas launched.
- Constructed 4 Market Insight Reports (Appliance, Automotive, Furniture, Footwear) for yearly marketing strategy process, and presented to senior leaders in Sales/ Marketing/ R&D.
- Conducted 3 market studies of EV and Batteries, and results translated into market and product strategy of internal E-Mobility team.
New Business Manager (Apr 2011 - Feb 2015)
- Led a cross-BU Sales Team (6 FTEs) to engage with several Tier-1 Consumer Electronics OEMs to 1) introduce Bayer products, 2) exchange industry trends & info, 3) brainstorm to find out application/ business opportunities.
- Identified new applications for Google devices, and generated new sales stream of 1M CNY per month for TPU.
- Created market expansion strategy for Construction Sector from market trends, competition, regulation and value chain studies, via leading a cross-BU Sales Team (5 FTEs).
- Facilitated team to engage with down-stream key players to implement strategy: 1) target and promote products to high-end or Green Building sub-segments; 2) establish an eco-system platform with architects and applicators to sell final products to end users; 3) design new products for market needs.
- Generated new sales stream of PU & PC, and project received Management Award.
- Led a cross-BU cross-function 40-FTE team to analyze China government's future development strategy and identify 10-year (2013-2022) growth opportunities, using self-developed radar methodology.
- Mapped and prioritized growth opportunities w.r.t. Bayer MaterialScience's capability in 3 BUs.
- Project recognized as Best Practice by Bayer MaterialScience China President then commissioned a follow-up project.
Formations complémentaires
PhD
University of Warwick - Physics
2004 à 2008
BSc
National Taiwan University of Science and Technology - Electrical Engineering
1998 à 2001
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