Jorge Enrique

-- Growth Marketing Strategy: Planning an integrated digital marketing ecosystem for the Open Market (New customers to the bank). This strategy significantly enhanced new customer acquisition and increased customer lifetime value (CLTV). Conceptualized and implemented Paid, Viral, and Content Loops strategies.

-- Digital Product Management: Manager of the digital products in the open market ecosystem implementing Product-Led Growth initiatives, improving the conversion rate working with the CRO team, and launching new features to enhance customer acquisition. Also launched new products to the market, going from ideation to launch, ensuring alignment with market demands and customer needs.

-- Analytics-Driven Optimization: Utilized analytics tools and Marketing Mix Modeling to analyze customer behavior and market trends. Leveraged insights to drive strategic decisions, resulting in optimized campaigns, enhanced product performance, higher customer satisfaction, and increased digital adoption rates.

-- Team Leadership: Managed a team of product owners and growth professionals.

Key Achievements:
-- Grew debit card acquisition from 0 to 100K new customers per month in less than a year by leading the go-to-market strategy, leveraging data insights and UX optimizations.

-- Increased digital insurance sales by 24% YoY by enhancing the digital sales platform.

-- Boosted average order value (AOV) at Digital Insurance by 22% YoY through targeted improvements in product presentation and customer engagement tactics.

-- Optimized open market campaigns to achieve a 27% YoY increase in credit card acquisition and a 16% reduction in CAC.