Jaival

The New Thing, Award-winning culture marketing agency, 20 people Bengaluru, India
Creative Strategist
• Scaled production across 30+ branded content pieces in 4 months for global brands (Amazon, LinkedIn,
Flipkart(Walmart), delivering 5M+ impressions and driving Rs. 2M+ in contract extensions
• Drove 3x applicant growth (100,000+) and produced the brand's first viral video (1M+ views) by leading a
10+ person cross-functional team and managing client stakeholders through Wakefit's nationwide "Sleep
Internship S4" campaign in 12 weeks
• Delivered award-winning campaigns for national brands, including Amazon Prime — driving engagement
3x above team average and earning top 10% ranking ("Creator of the Week," 3x)

Sep 2024 – Jan 2025 Curate Media, Boutique 360-degree marketing agency Ahmedabad, India
Senior Marketing Specialist, reported directly to CMO
• Promoted to Senior Marketing Specialist within 8 months; entrusted as creative director for key accounts
(Wagh Bakri, Layerr), leading a 12-member cross-functional team and boosting agency revenue by 35%
• Designed and implemented a standardized pre-production sign-off process across 25+ client accounts,
cutting turnaround time by 20%; adopted as the agency-wide standard and still in use 2 years later
Nov 2023 – Curate Media Ahmedabad, India
Aug 2024 Junior Marketing Associate
• Maintained 0% client attrition (best on a 40-person team) across 8 FMCG/F&B accounts over 8 months;
expanded beyond core duties into campaign strategy and execution, converting 2x above benchmarked
• Served as a client facing lead on a struggling F&B account; diagnosed underperformance through data-
driven audience analysis, redesigned the marketing approach, resulting in 300% sales growth in 4 months