Résumé
"25 years in the luxury / beauty / retail business : 12 years in perfumes & cosmetics, 4 years in design (decoration, tableware, lighting) and jewelry, 6 years in retail (department store / specialty store selling men's and women's fashion, accessories, beauty, design and food)... and now back to the fragrance industry. Brand management, strategy and business Marketing and communication skills: - Brand image & DNA - Artistic and creative direction - Commercial and Artistic exhibitions & events - Visual identity - Product development & innovation. - International and operational Marketing - Media planning - Advertising campaigns - Edition / catalogues and leaflets - Public & Press Relations - Internet Omnicanal : - Digital marketing - Social networks - e-commerce - P&L - CRM - Customer surveys - Retail and store animations General expertise : - team management - transformation of the organizations"
Expériences professionnelles
Chief marketing, communication & digital officer galeries lafayette / bhv marais
GROUPE GALERIES LAFAYETTE , Paris - CDI
De Mars 2020 à Aujourd'hui
Directeur général designer brands, serge lutens & centre d'excellence parfums
Shiseido Co. Ltd , Paris
De Septembre 2017 à Aujourd'hui
Directeur marketing omnicanal & image
Le Bon Marché , Paris
De Septembre 2011 à Septembre 2017
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
linkedin