Gaël

• Delivered sustained organic growth by embedding Byron Sharp’s Laws of Growth into global Marketing Culture and Brand Communications, driving penetration and brand distinctiveness; achieved global brand equity increases and double-digit e-commerce growth.
• Implemented a new AI-based Brand Content, Campaigns, Media & Martech Ecosystem creating –37% cost reduction, x2 speed to market, +20% marketing impact.
• Built & scaled a global Digital Hub: AI‑powered real‑time data intelligence, targeting, communication, acquisition & conversion optimization → 2× sales, –50% CPA.
• Created and Led enterprise-wide AI for Marketing Program ( 300 initiatives), including Gen AI brand and commercial content, AI campaign creation, AI media optimization, AI claims creation, organic search and AI search, AI assets tagging, Marketing and Media Modeling, and digital upskilling for 1,600 marketers including senior leaders.
• Created and Led a global team from 3 to 34 team members across marketing, AI, content ecosystem at scale, media, data intelligence, consumer insights, web-analytics, marketing technology (PIM, DAM, CMS, CDP, CRM, Automation), e-commerce / D2C, media & creative agencies consolidation, internal & external communication and influence.
• Fostered a Culture of Remarkable Creativity : 400 industry awards & prizes, including numerous Cannes Lions (Gold, Glass, Titanium) and Effectiveness Awards.
• Business Outcomes 2015 / 2024: Net Sales $10.3B to $15.2B, EBITA $1.1B to $2.1B.