Evert Jhon Enciso

• Managed customer retention strategy and aftersales business development by leading a team of key account managers and supervising dealers nationwide, boosting the sales of spare parts and customer retention.
• Directed the development of a mobile application linked with a CRM platform as part of an end-to-end digital transformation of the loyalty program, improving marketing communication, increasing customer loyalty, and promoting new services offered by dealers.
• Led market research efforts to increase brand aftersales awareness nationwide, utilizing SWOT analysis, benchmarking plans, and designing advertisement materials.
• Conducted effective online and offline marketing campaigns with a consumer-centric approach, utilizing cross-selling and up-selling promotions and manipulating customer data.
• Drove a business expansion plan that enhanced sales, market share, and customer traffic through negotiations with strategic allies and leadership of a cross-functional team.
• Supervised dealers' aftersales KPIs and implemented accurate countermeasures to achieve optimal performance levels.
• Oversaw budget management and team members, as well as dealer performance.

• Led spare parts and service strategy by commanding dealers' agents and designing inbound and outbound marketing plans, increasing customer visits and loyalty nationwide.
• Transformed aftersales processes by developing seamless customer journeys while eliminating time-wasting processes at key touchpoints, increasing customer satisfaction.
• Oversaw dealer operations nationwide and established strategic alliances with wholesale and retail customers to drive business growth.
• Devised and executed the implementation of new dealers, overseeing the entire process from business evaluation to operation.
• Coached aftersales leaders and staff to promote inclusion and job satisfaction, resulting in a positive and productive team culture.
• Supervised the annual budget and established projects to achieve aftersales KPIs, driving successful business outcomes.

• Managed the commercial strategy for spare parts by leading a team to oversee salesforce and dealer operations nationwide.
• Directed service brand awareness through a holistic analysis of stakeholders' insights, forging alliances with wholesale and retail customers, and devising new pricing strategies nationwide.
• Conducted the product positioning of the "Car Care" and accessories portfolio by designing advertisement materials and training advisors nationwide.
• Spearheaded successful online and offline marketing campaigns, including the design of advertising materials and creation of social media content.

• Executed strategies to increase inventory turnover and profitability for construction spare parts.
• Trained dealer agents in inventory management, 5S principles, productivity, and teamwork, resulting in improved efficiency and performance.
• Oversaw dealers' operations and visited their warehouses to implement countermeasures, driving successful business outcomes.
• Managed the pricing strategy for the company nationwide, contributing to the overall success of the business.
• Supported commercial and marketing activities to promote key spare parts products, driving increased sales and customer satisfaction.