Résumé
Strategy-focused marketing director with 16 years’ experience, including seven years leading a SaaS start-up firm. Track record of success in building and maintaining B2B and B2C marketing campaigns APAC-wide. Directed three product launches. Hired and led marketing teams of up to 12 in implementing marketing campaigns that reached over 5 million conversions and increased sales up to 200% in first month. Managed annual budgets of up to $1.2 million; worked with agencies and on agency side. Award winning writer, recognized for superior message development for website and marketing materials. Known as best public presenter in my MBA class; experience in leading public events and trade show appearances. Certified in Google Ads and Analytics, Salesforce, and Pardot.
Expériences professionnelles
Marketing strategist
Marketing Consulting Services , Melbourne
Depuis le 01 juin 2016
Marketing manager
Corporate Health Management , Melbourne
De Septembre 2024 à Octobre 2025
Marketing automation manager
The Big Issue , Melbourne
De Juin 2022 à Décembre 2023
• Responsibilities: Onboard the company with Salesforce Marketing Cloud; redesign and drive marketing automation process for The Big Issue and housing subsidiary Homes for Homes. Update Salesforce solutions and integration with Marketing Cloud-Account Engagement. Design and implement back-end solutions for client relations and fundraising campaigns
• Key Achievements: Led marketing team of 6 in building and executing email-based fundraising campaigns that increased donations by over 200%. Built and maintained flows that streamlined communications with over 30,000 contacts across both organizations. Built all landing pages and forms from the ground up, including CSS and HTML designs to match both organizations’ style and color schemes. Chaired Governance Committee of eight to identify and implement solutions for all staff requests. Spearheaded data migration campaign for complete overhaul of marketing and sales process; completed all steps on time.
Marketing communications manager
EMS Bruel & Kjaer , Melbourne
De Mars 2018 à Mars 2020
• Led team of five in implementing new marketing campaign that attracted reseller partners in 41 countries; negotiated agreements with partners for exclusivity rights; liaised with them to streamline sales worldwide.
• Drafted white papers, case studies and PowerPoint presentations on all products and services; designed Salesforce-based “partner portal” for disseminating material to our reseller partners. Worked closely with sales team to optimize portal for their needs.
• Implemented plans and goals for resellers, including Pardot-based automated email marketing program; achieved 20% increase in sales across the board.
• Successful re-launch of EMS brand worldwide.
Director of marketing and strategy
Yarraa Inc
De Avril 2008 à Avril 2015
• Employee #4 at start-up SaaS firm; built marketing strategy from scratch. Drafted all marketing content from white papers to informational videos. Designed our website, which was widely praised for its clarity and ease of navigation.
• Represented company at trade shows; handled all planning and logistics for appearances, and led teams of up to 25 temporary staff. Directed three product launches.
• Public face of company for all training, client relations, conferences and trade shows; led webinars for clients and partners in use of the site.
• Built clientele of 5 million with strong presence throughout APAC region via e-mail marketing, social media marketing, SEO and PPC. Managed database of users with SQL to identify new opportunities.
• Led cross-functional scrums for product development and marketing team using Agile method; completed all projects up to three months ahead of schedule.
• Built a market presence in 40 countries on five continents. Managed innovative Facebook marketing campaign with yield of 2 million consumers.
Formations complémentaires
BA
Grinnell College - History
1991 à 1995
MA
Yale University - International Relations
1999 à 2001
Parcours officiels
Langues
Anglais - Langue maternelle
Français - Courant
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