Christophe Emmanuel

• Defines and executes Go-To-Market, marketing and scaling strategies, to drive international expansion & cement Leader status in core regions
• Allocates marketing budgets across channels to maximize ROI and oversees relationships with external marketing partners
• Builds scalable, agent-centric ABM processes encompassing market analytics, ICPs & Personas development, Lead enrichment, and Prospect nurturing
• Owns multi-channel acquisition campaigns across Paid Search, Paid Social, Display, SEO, and Field Marketing
• Optimizes acquisition workflows and accelerates time-to-value throughout the Customer Journey
• Designs CRM and lifecycle marketing strategies to maximize Customer Lifetime Value and drive Upsell opportunities

• Achieved a 35% YoY Branding campaign revenue increase by orchestrating optimization of branding campaigns on a global scale (35+ countries), monitoring VIP campaigns ($20k monthly revenue), and mentoring junior branding analysts
• Secured $2.5M of campaign revenue by conducting 75+ deep dive audits for special case Retargeting, Prospecting, and Branding campaigns directly leading to new business acquisition and VIP campaign renewals
• Safeguarded 93% of company's business model by spearheading a project to reverse-engineer Google's GA4 new data-driven attribution model to ensure future of RTB House in upcoming "cookieless" web environment
• Led to a total of $850k Branding campaign revenue renewal by conducting 35+ Brand Lift Studies to highlight value of those campaigns

• Boosted by 80% WGS business acquisition processes by analyzing market to target highest potential actors, and establishing high performance self operating sourcing and qualification campaigns (300+ leads connected with/month)
• Conceptualized company's CRM Architecture from scratch to best integrate tools together (Salesforce & HubSpot), modernize the Databases, automate updates, better monitoring through insightful reports, streamline Customer Success processes, and assure GDPR compliance
• Managed 50% of the Marketing department workforce across 4 countries; streamlined team activity by redefining missions, monitoring activity, integrating Scrum methodology and providing guidance to best accomplish tasks and projects

• Brought a 4% haircare category growth for entirety of the Belgian market by developing ideal assortments at key retailers; main goal being to develop whole category through a win/win cooperation with local distribution
• Increased by 6% L'Oréal's haircare brands quarterly profit by designing innovative planograms optimized to maximize profit, and ensuring implementation by top retail partners such as Carrefour, Delhaize, Colruyt, Di and Kruidvat
• Managed a 30+ licenses switch across L'Oréal's Consumer Goods Haircare, Skincare and Men Care product lines to ensure long-term sustainability of L'Oréal's portfolio, coordinating with Sales, Account Management and Marketing teams over 5 countries