photo de profil d'un membre

Basak

CMO & Chief Growth Officer

Résumé

I am an executive with nearly 20 years of experience in digital transformation, business development, and social impact within complex international environments. I have held leadership roles in marketing, societal engagement, and business development at companies such as Accenture and Sodexo, as well as in corporate foundations.

Graduated from the TRIUM Global Executive MBA program (HEC Paris, LSE, NYU Stern), I combine strategic vision with operational rigor to lead projects with strong business and societal impact. I have driven the global deployment of CRM tools across 60+ countries, designed client offerings aligned with ESG criteria, and structured engaging philanthropy policies on a global scale.
I have driven ambitious growth strategies, combining digital marketing, data, and innovation to deliver measurable results: significant revenue growth, improved marketing ROI, and enhanced customer engagement on a global scale.

Working directly with COMEX, general management, and key partners, I have led multicultural teams, launched multi-million-euro initiatives, and supported sustainable, innovative, and meaningful transformations.

Expériences professionnelles

Impact director | strategic partnerships & engagement @stop hunger foundation

Sodexo , Issy les moulineaux

Depuis le 01 novembre 2021

Global impact director

Sodexo , Issy les moulineaux - CDI (Contrat à Durée Indéterminée)

De Octobre 2021 à Novembre 2021

- Developed donor programme packages, raising client and supplier engagement and exceeding fundraising goals by 30% with €1.17 million raised at the 2024 Stop Hunger gala.
- Developed strategic propositions, increasing private-public partnerships by 20% with industry leaders.
- Amplified community impact through global NGO collaborations, launching the "Women For Zero Hunger" program to empower women and youth.
- Designed a cost-efficient KPI tracking platform using Smartsheet and Power BI, reducing costs by 60%.
- Enhanced Sodexo’s employer brand with an Employee Volunteering Policy, increasing staff engagement in Stop Hunger initiatives by 25%.

Global crm director

Sodexo , Issy les moulineaux - CDI (Contrat à Durée Indéterminée)

De Septembre 2019 à Septembre 2023

- Improved global marketing & sales efficiency by 15% through Salesforce CRM deployment across 67 countries during the COVID-19 pandemic.
- Led Pardot Marketing Automation Tool implementation, applying data-driven strategies that enhanced B2B and B2C lead generation, customer acquisition, and engagement.
- Led the integration of sales, marketing, retention, and operations strategies into a comprehensive CRM framework for 3,000 users, increasing CRM adoption rates by 60% and reducing costs by 40%.

Client account management & p&l responsibility

Accenture , Paris - CDI (Contrat à Durée Indéterminée)

De Mars 2015 à Août 2019

- Increased sales and marketing efficiency by 20% by fully digitizing the customer journey for 15 major international accounts.
- Directed digital transformation initiatives for major clients, resulting in a 20% increase in sales growth through digital channels.
- Led technology and process assessments, decreasing operational costs by 15%.
- Spearheaded global RFP efforts, formulating a growth strategy that boosted revenue by 30% in the first year.
- Directed high-value client accounts and full P&L responsibility, driving profitability, client satisfaction, and sustainable business growth.

Founder & ceo

BCD BUSINESS , Paris - Auto-entrepreneur

De Janvier 2013 à Février 2015

Founded and strategically led BCD Business Agency, an international consulting firm specializing in business development and marketing solutions to bridge Turkish and French markets.

- Established strategic collaborations with Turkish and French chambers of commerce, facilitating professional meetings and creating opportunities for bilateral partnerships. Successfully identified synergies that resulted in sustainable business relationships between enterprises.
- Grew the agency from its inception with just 3 clients to a thriving business with over 30 clients, achieving a cumulative revenue exceeding €250,000.
- Partnered with French companies to accelerate global expansion, crafting bespoke strategies to enhance brand visibility, optimize customer engagement, and scale international operations.
- Collaborated with Turkish & French commerce chambers to organize and facilitate professional meetings between Turkish and French companies, identifying synergies and fostering partnerships.
- Designed and delivered workshops and networking events, enabling clients to navigate cross-cultural business environments, understand market dynamics, and leverage growth opportunities.

Formations complémentaires

TRIUM GLOBAL EXECUTIVE MBA

HEC PARIS / LONDON SCHOOL OF ECONOMICS / NEW YORK UNIVERSITY - EXECUTIVE MBA

2021 à 2023

The TRIUM Global Executive MBA program is a collaborative effort involving HEC Paris, NYU Stern School of Business, and The London School of Economics and Political Science (LSE). The program spanned 18 months and included sessions in Paris, London, San Francisco, New York, and Dubai every three months.

MBA

ISC Paris - Marketing & Communications

2009 à 2010

Master of Arts

Lancaster University - European Policy Making

2005 à 2006

Master of Arts

Marmara University - Political Sciences

2004 à 2005

Bachelor’s degree

Sciences Po Paris - Sciences Politiques

2002 à 2004

Associations

Parcours officiels

HEC – Trium EMBA

Langues

Français - Courant

Anglais - Courant

Turc - Langue maternelle

Compétences

strategic planning
Growth strategy
leadership
Digital and innovation
Operational Excellence & Efficiency
Business development
General Management, Marketing, ESG
Go to market strategy

Centres d'intérêt

  • Global Economy
  • Geopolitics
  • Generative AI
  • Travel & Cultural Experiences