Situation professionnelle
Souhait professionnel
- Directeur Centre de Profit
- Directeur Commercial
- Automobile, constructeurs, équipementiers
- Luxe
Résumé
Born in an amazing small town in Sicily, when I was kid, I had two big passions: motorcycles (or whatever have wheels and make noise) and animals. For some time, I dreamed to become a veterinarian, but goldfish and little birds’ deaths let me realize that perhaps it wasn't meant to be. Everything changed in my life when I did a student exchange abroad. Since that time, I left my island to discover the world following my passion for motorcycles and cars fueled by the thrill of speed and the engineering behind their design. I love interact with people, diging into customer problems and solve them. I create, scale and optimize business portfolios that matter. To accomplish this, I focus on delivering key outcomes, building amazing teams and quickly adapting to new learnings. I have enjoyed many executive positions throughout my career in sales, marketing and strategy. My personal and professional experiences have taught me the following about myself: I can successfully create from the scratch profitable business units, scale up businesses from 4M€ to 8M€ in revenue. - I put the customer at the center of all that I do. - I excel at the execution of big ideas with given constraints - My gut instinct is good but I seek data for my decisions I can align, lead and grow teams. - I love to win, but helping the team win gives me greater joy - I tell great narratives that motivate - We win or we learn all together I educate, refine and drive myself to be a better person - I am constantly learning because I never settle - I stay calm when faced with adversity - I focus on making high-quality decisions There's a real person behind this profile, too! In my free time you might find me: riding motorcycles with friends, paddle boarding, playing guitar, eating pizza, reading about economics, passing down motorcycle passion to my kids! Professional Skills : Team Development | International Business Development | Product Roadmap | Product Management | Market and Pricing Analysis | Strategic Planning | Product Development | Portfolio Strategy | Agile Development Domain Knowledge Motorcycles | Automotive | Luxury | Aftersales | Aftermarket | Automotive components | Cleantech I enjoy meeting new people and hearing new perspectives. Reach out if you want to talk to me about growing business, relaunch brands or motorcycles.
Expériences professionnelles
Ceo
Indel B , Sartrouville - CDI
De Juin 2024 à Aujourd'hui

• Integration of French subsidiary into the group
• P&L optimization €15m
• Design and implementation of a growth strategy
• Reorganization and optimization of teams
Head of sales south europe
Li-Cycle , Paris
De Septembre 2022 à Juin 2024

• Design & implement go to market strategy for Italy, France, Spain, Portugal
• Drive P&L optimization
• Lead research identifing strategic industrial investments opportunities maximizing customer retention
• Create, train, manage international team in 3 European countries
Senior strategy consultant (freelance) – various companies in automotive industry
FREELANCE | SELF EMPLOYED , Paris
De Avril 2022 à Aujourd'hui
Automotive and Motorcycle industries – luxury segment
• Conduct in-depth market analysis for 2 key customers and provide critical advice on sales & marketing strategy, product diversification, international development, corporate governance (objective: sales increase by 20%)
• Develop customized recommendations and implementation (objective: increase of 5% profitability, 10% market share)
• Reorganize production and pricing processes in collaboration with business units, resulting in optimization of business performance through 10% operating costs reduction
Global sales director
HOLOPHANE / VERLYS , Les andelys
De Juin 2020 à Septembre 2022
- Designed & implemented international sales growth strategy resulting in additional 2.2 M€ in 21’, 12 awarded in 21’
- Set up and manage multi-disciplinary team of 20, in 3 continents (North America, EMEA, Asia)
- Lead RFQ feasibility revues, reducing quoting time from 6 to 2 weeks
Global senior business development
HOLOPHANE / VERLYS , Les andelys
De Mars 2019 à Juin 2020
- Designed diversification strategy through adaptation of technical know-how to industries other than automotive, contributing to 25% of total turnover in 2021
- Roadmap definition (BP 2020-26) to ensure development of industrial business & execution on time and within budget
Country manager americas
HOLOPHANE / VERLYS , Les andelys
De Février 2016 à Mars 2019
- Founded & managed American subsidiary (set-up legal status, chose offices, hired 3 resources, selected vendors)
- Developped sales strategy: negotiated contracts with key customers in North & South America doubling revenues to 8M€
- Improved customer experience: reducing 30 % debit notes (quality & logistic)
Marketing manager latin america
SOGEFI , São bernardo do campo
De Juin 2013 à Janvier 2016
- Repositioned FRAM brand, launched Purflux & SogefiPro in Latin America (area counting for 25% of group turnover)
- Conceived & implemented “Marketing toolbox”: set of marketing tools B2B & B2C, contributing to improve brand positioning
- Set up & managed a team of 4 marketing analyst based in Brazil and Argentina
- Defined new logic in price definition increasing profit by 4%
- Animated sales: promotional campaigns focused on sell-out, 4 annual campaigns providing additional 4 M€/year
- Communicated o ad content creation through press, TV and web and events organization
- Lead two strategic partnerships: with Michelin and Ipiranga contributing to extra 10 M€
- Achieved 12% sales increase, 5% market share improvement, 4% gross profit growth
Key account manager
PSA Group , Poissy
De Septembre 2010 à Juin 2013
• Coordinated multi-country team: sales force of 7 subsidiaries (20% of group turnover), 70 sales zone managers
• Designed strategic partnership with AXA, Allianz and others, developing 10 new products
• Raised sales by 10% for products linked to PSA financing (8% products not linked)
Aftersales manager
Husqvarna Motorcycles, Varese Italy , Cassinetta di biandronno
De Avril 2008 à Septembre 2010
- Set up after sales department & coordinated a team of 7 (2 KAM, 2 customer service, 1 purchasing, 2 technical)
- Launched new product families: “Special parts” & “Apparel” providing additional 5M €
- Defined pricing: contributing to 6% profit improvement
- Animated sales: 6 campaigns/year contributing to 13% sales increase
Spare parts sales manager
Ducati Motor Holding , Bologna
De Décembre 2006 à Mars 2008

- Drove spare parts sales in Europe (UK, FR, S, D, IT, BE), North America (USA, CA, MX), Japan. 70% of total turnover
- Coordinated events: World Ducati Week 2007 & EICMA 2007
- Animated sales: 4 campaigns/year contributing to 10% sales increase
Project manager
Renault Group , Boulogne-billancourt
De Novembre 2005 à Novembre 2006
- Development and launch of new financial products:
o GAP (Garantie Perte Financiere),
o Carta Novafi
o Warranty extension on used cars
- Management of internal developments (multi-department team management) and negotiation of partnership with external companies
- Training of sales team
Market analyst
Renault Group , Boulogne-billancourt
De Avril 2005 à Octobre 2005
- Development of market study to prepare the launch of LCV Dacia
- Identification of funding
- Selection potential partners
Marketing assistant
Fáilte Ireland , Kilkenny
De Avril 2004 à Septembre 2004
• Development of new brochure Discover Ireland
• Negotiation of partnership with other companies
Marketing assistant
Fáilte Ireland , Kilkenny
De Avril 2004 à Septembre 2004
• Development of new brochure Discover Ireland
• Negotiation of partnership with other companies
Formations complémentaires
Luxury specialisation
SDA Bocconi - Luxury
2022 à 2022
Exploring Italian Altagamma industry
Comparison between Italian Altagamma and French Luxury
Strengths and weaknesses of Altagamma
Risks and mitigation plans
Master International Trade
IAE de Perpignan
2004 à 2005
Economics Degree
Università di Palermo
1999 à 2004
Marketing Management
IPAG
2002 à 2003
Parcours officiels
Langues
Anglais - Courant
Espagnol - Courant
Français - Courant
Italien - Langue maternelle
Portugais - Courant