HEC Alumni, in collaboration with HEC Paris Executive Education*, offers a series of English webinars to give alumni access to top-level content wherever they may be.
Our next 45-minute webinar will be:
(Why and how) Should firms be involved in
the fight against poverty?
11 October 2018 at 1pm (Paris time)
Associate Professor of Marketing at HEC Paris, Frédéric Dalsace is the holder of the HEC Paris Social Business & Poverty Chair. Most of his research concentrates on inter-organizational issues such as outsourcing, product development, and buyer-seller relationships, but Frédéric is also working on non-traditional branding strategies. Frédéric Dalsace has worked in the sales and marketing departments of several industrial companies and was a strategy consultant with McKinsey & Company.
This presentation offers an action-oriented definition of customer-centricity. Arguably, it consists in executing a three-fold move: a) putting the customer’s “job to be done” in the center, not the offering, b) actively involving customers and 3rd parties in the value creation process c) willingly taking part of the risk on behalf of the customers. We argue that customer centricity should not be viewed as a “mantra” but rather as a practical way to innovate and grow…and therefore as the only guarantee for long-term success.
These webinars are free for fee-paying members of HEC Alumni.
You’ll receive a link to connect to the webinar a few days before the webinar.
* Consistently ranked among the leading Business Schools worldwide for Executive Education, HEC Paris Executive Education’s mission is to enable senior anagers to anticipate and accompany their strategic change and development projects. 8500 participants take part in HEC Paris’ Executive Education programs each year.
1719 vues Visites