Pairing the market with the planet with Magali DELMAS

Pairing the market with the planet with Magali DELMAS

20190620T191500

20190620T213000

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"There’s an enormous appetite for making the planet more sustainable, and an enormous potential in the marketplace for driving sustainability choices."         Conference "Pairing the market with the planet"Thursday, June 20th, 2019 | Welcome at 7:15 pmCampus emlyon business school15 Boulevard Diderot, 75012 ParisMetro : gare de lyonMagali Delmas is a professor of management at the UCLA Anderson School of Management and the UCLA Institute of the Environment and Sustainability. She is currently a HEC visiting Professor. Her research interests lie primarily in the areas of business strategy, corporate sustainability and socially responsible investing. In her new book: "The Green Bundle: Pairing the Market with the Planet" she argues that successful information strategies require a holistic approach that accounts for both the altruistic and egoistic motivations of consumers.The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas argues that many green products now offer the total package - a "green bundle" that checks the environmental box - but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Magali Delmas shows managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical conference for you.The book can be purchased on amazon here.Registration required, Conference in English , The book presentation will be followed by a cocktail receptionINSCRIPTIONS ICI

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