The HEC Consulting Club with the team of HEC Alumni
are pleased to announce the next Consulting Master Class
CRACKED IT !
How to solve big problems and sell solutions like top strategy consultants ?
With the three co-authors all professors of strategy at HEC !
Bernard is Professor of Strategy at HEC Paris. His teaching and research focus on corporate strategy, business simulations and problem solving. He served as Associate Dean at HEC Paris, Corporate Strategy Expert with McKinsey & Company, and consultant or management educator for blue chip companies and start-ups.
Corey is Associate Dean of Executive Education, Associate Professor of Strategy, and Marcel Desautels Faculty Fellow at the Desautels Faculty of Management, McGill University. An awardwinning researcher and teacher, he is a frequent keynote speaker, corporate trainer and consultant on topics of innovation and strategy.
Olivier is Affiliate Professor of Strategy at HEC Paris, where he teaches problem solving and strategic decision making. Previously, he was a Senior Partner of McKinsey & Company, where he spent 25 years advising leaders of global corporations, and held a number of firm leadership roles.
Tuesday 25th September 2018 at 7.00 pm
At the headquarters of the association
9 Avenue Franklin Delano Roosevelt, 75008 Paris
It’s one of the most essential, yet poorly understood skills of working in organizations: solving problems and selling the solutions.
How can we do it better?
Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trip us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience.
In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls.
Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.
Cracked It! provides compelling stories of both good and bad problem solving and solution selling from a variety of contexts. We learn how a new CEO quickly sized up a problem facing an aging retail chain and implemented a strategic solution that worked for him before, only to experience disastrous results; how an industrial designer of MRI scanners saw his design problem through the eyes of a child, leading him to reimagine the scanner experience; and how a seasoned scientist failed to convince people that too much sugar causes obesity, while a shrewd rival successfully sold an alternative story incriminating fatty food.
Cracked It! will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.
While waiting for the conference, you can consult :
- The book website : http://cracked-it-book.com/
- The youtube channel : https://www.youtube.com/channel/UCpB3oN2RZQ2AkL2hnicJtRA
The book () is already the number 1 business book on Amazon.fr !
/! Attention, number of places limited to 100 /!
We look forward to seeing you on September 25th !
Grégory Le Roy (Master HEC-Oxford « Consulting & Coaching for Change »)
Pascal Masson (MBA 01 "Entrepreneur track")
HEC Alumni Consulting Club
2893 vues Visites