Reaching the C-Suite Through Marketing: Careers, Trends & Insider Advice
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HEC Alumni Marketing & Communication Club Round Table Invitation
Dear Alumni,
The HEC Alumni Marketing & Communication Club is pleased to invite you to an exclusive round table discussion led by Gachoucha Kretz, Associate Professor at HEC Paris and Academic Director of the Master in Marketing.
We will welcome three outstanding business leaders :
- Catherine Spindler, President Europe of Sephora, a driving force in luxury and innovation.
- Etienne Tichit, Corporate Vice President and General Manager of Novo Nordisk France, who started his career at Revlon and later led the launch strategy of medical innovations in 35 countries
- Isabelle Duvernay, Communications, Marketing and CSR Director, CCF Group. Isabelle has 10 years' experience in consumer goods with Danone and then L'Occitane USA, and 12 years in insurance with AXA.
- Xavier Mufraggi, Global Business Managing director of Fosun and former CEO of Club Med EMEA & Americas, with deep expertise in brand strategy, leadership and global transformation.
🔍 Topics include:
- What are the major shifts shaping marketing in 2025?
- What career paths truly lead to the C-Suite via marketing?
- What practical advice (and pitfalls to avoid) for accelerating your career?
🎯 Whether you’re currently in a leadership role, in transition, or planning your next move, this event will provide rare insights and actionable career takeaways from those who’ve made it to the top.
📅 Date & time: 27 May at 6:30pm
📍 Location: Skyboard rooftop, 25 rue de Ponthieu 75008 Paris
We look forward to welcoming you for this unique moment of learning, inspiration, and connection within the HEC alumni network.
Warm regards,
Pascal PHAM
President, Marketing & Communication Club
HEC Alumni
Diplômé
