Your exclusive invitation to the HEC Alumni end of year party

Dear alumni, 

We are delighted to invite you to our HEC Alumni end of year party, on December 9th from 6pm to late in the gorgeous Maison BETC HQ in Soho.

The evening will start with a panel of experts on Reinventing influence: how can brands rethink influence to resonate across markets and build lasting relationships with consumers?

The panel will be followed by delicious food and drinks, good music and great company!

Rethinking influence

Earning consumers’ attention has never been more challenging. People are saturated with content and choice, while younger generations are increasingly skeptical of traditional authority and less loyal to brands.

To build deeper connections, brands need to engage with consumers’ emotions, identities, communities and values. Yet they no longer control the conversation: creators, communities and consumers themselves increasingly shape brand culture.

How can brands rethink influence to resonate across markets and build lasting relationships with consumers?

Speakers:

Clement Boisseau, Chief Executive Officer @ Maison BETC & Global Chief Strategy Officer @ BETC

Vincent Chauviere, Global Brand President @ CeraVe

Aida Moudachirou-Rebois, Senior Vice-President, Global Brand General Manager @ Mac Cosmetics

Celia Salsi, Senior Director, Global Product Marketing and GTM @ YouTube

Moderated by Laurence Lim, Founder @ Cherry Blossoms Intercultural Branding

When?

December 9th, 6pm - late

6pm: Welcome 

6.30pm: Panel start

7.30pm: Food, drinks, music and networking

Where?

Maison BETC, 400 W Broadway, 6th floor, New York, NY 10012

Register early! Early bird ticket available until Nov 18th!

We look forward to celebrating the end of 2026 with all of you.

Marie-Barbe & Morgane

HEC Alumni Chapter, New York & Tri State Area