Webinar | LinkedIn Hustle: Build Your Brand, Grow Your Network, Get Noticed

Most professionals treat LinkedIn as an online CV. The ones who get approached for roles, projects, and board seats use it differently. They show up consistently, say something worth reading, and reach out with intention.

This one hour webinar covers the three things that make the difference: a profile that positions you clearly, a simple posting and commenting habit that builds recognition, and a networking approach that turns connections into conversations. You'll leave with concrete tools you can apply the same day, and a 20-minute daily routine that fits around a busy schedule.

What we'll cover

1. Your profile as your brand. Writing a headline that says what you do and the value you bring, not just your job title. An About section that opens with a hook. Rewriting experience to show impact rather than tasks. Keywords, the Featured section, recommendations, and signalling you're open to opportunities without announcing it to your employer.
2. Getting noticed. What to post when you think you have nothing to say. How to write a first line that stops the scroll. Why commenting is often more powerful than posting, and what separates a comment people remember from "Great post!"
3. Networking and outreach. Connection requests that get accepted. Moving from connection to conversation without asking for favours too early. Using alumni and mutual connections for warm introductions. A simple framework for structuring an exploratory conversation so it feels natural for both sides.
4. Making it stick. A weekly routine, what to track, and how to tell it's working.
5. Live Q&A.

Who it's for

Alumni at any stage who want LinkedIn to work harder for them: those exploring a career move, building a consultancy or business, stepping into a more visible leadership role, or simply wanting to reconnect with their network.

You'll leave with

A headline formula, outreach message templates, a comment practice you can start tomorrow, and a realistic weekly plan.

Our expert
Darcy Roehling is an ICF-certified career coach with over 25 years of consulting, sales, and marketing experience in talent development, sustainability, and employee engagement. Having lived and worked in Asia, the US, and Europe, she brings a cross-cultural perspective to her work with professionals navigating career transitions. Darcy coaches MBA candidates at HEC Paris with a focus on career strategy and professional development.

For any question: contact mathilde.courtois@hecalumni.fr