Media industry in Africa, the world’s fastest-growing TV market. With 2 CEO of African TV Channels
Media industry in Africa, the world’s fastest-growing TV market
With Bola RAY, CEO EIB Network Ghana & Empire Group , Ghana,
and Severin TCHOUNKEU, CEO - Equinoxe TV , Cameroon.
Conference session moderators : Christian KAMAYOU (M00) , Cleopatra MUKULA, Marlyne SCOTTO DI MASE (EMBA 15)
As it continues to develop as a continent and many of its individual countries push towards higher levels of growth and technological advancement, Africa could soon become one of the world’s major consumers of media and entertainment. Africa is the world’s second most populous continent, and has the youngest population of any continent in the world with an average age of less than 20 years old.
Sub-Saharan Africa was one such region, only receiving their first television broadcast signal on October 31st 1959 - 32 years after the technology was established overseas. Since then, Africa boasts of over 600 television stations and has utilised technology that tackles its historic challenges effectively. Due to this, the Sub-Saharan African region has developed into a major market for broadcasters, expected to reach over 75 million homes by 2021. This growing market is something that should be watched closely for broadcasters, providers and creators alike, and presents an untapped potential for those in the entertainment and television industry.
Sub-Saharan Africa is the world’s fastest-growing TV market. According to Research And Markets, growth of 35.7% is forecasted in the Africa/Middle East region’s television and video market between 2018 and 2023, taking it from 10.9 billion to 14.8 billion EUR. The biggest driver will be Sub-Saharan Africa with 6.7% annual growth, to reach 10 billion EUR in 2023. According to a region report by IABM The TV market – representing revenues for broadcasters and media companies – is expected to grow significantly towards 2030, mostly driven by Sub-Saharan Africa, which is set to be the world’s fastest-growing TV market in the next ten years.
Bola Ray ( Ghana ) :
Bola Ray, born Nat Kwabena Anokye Adisi, is a Ghanaian Radio and Television Personality cum serial entrepreneur. He is the Chief Executive Officer of the leading & award-winning media conglomerate, EIB Network since 2014 and also Empire Group of Companies. With a career spanning over 25 years, Bola has built a following both home and abroad that cuts across all imaginable demographics; youth and elderly alike. He is the curator of hit TV series, Revealed with Bola Ray and is the brain behind the annual music festival, Ghana Meets Naija. He has played the role of Executive Director in a countless number of productions notable amongst them being Touch of France, a TV show highlighting the cordial ties between Ghana and France.
Severin Tchounkeu ( Cameroun ) :
Séverin Tchounkeu, est connu au Cameroun comme PDG et propriétaire du quotidien La Nouvelle Expression, de la chaîne de télévision Equinoxe Télévision et de la Radio Équinoxe, trois organes d’informations basées à Douala. Il est aussi propriétaire d’un hebdomadaire satirique et d’une imprimerie.
Formé en France , en 1990, il retourne au Cameroun pour poursuivre une carrière d’homme de presse. En qualité de Directeur de Publication. Il s’est lancé dans la presse à 28 ans, en 1991, en créant l'hebdomadaire de format tabloïd La Nouvelle Expression, passé en quotidien en 2004.il parvient à bâtir un groupe de presse diversifié, avec quelque 300 employés en 2016.
Avec un décret de 2000, libéralisant l’audiovisuel, il crée la chaîne de télévision Equinoxe Télévision, une des principales chaînes de télévision privées du Cameroun, et la Radio Equinoxe, l’une des radios privées de Douala. En 2015 il est nommé Président de la Commission de délivrance de la carte de presse.Carte de Presse sans laquelle il devient en principe impossible d'exercer le métier de journaliste au Cameroun.
-Christian KAMAYOU, ( M00) Membre du Comité HEC Alumni et du Bureau du Club HEC Alumni Développement International (CDI)
-Pierre-Yves CARPENTIER (H81), Président du CDI
