Xinchen

I was in char•Responsible of all aspects of Marketing activities of 3 brands in China Market, focused strongly on digitalization
-Led China business expansion plan through partnerships, projects management, new channel of distributions and e-commerce
-Full China Marketing budget responsibility on products launch, events, PR, advertising, social media, e-commerce etc.
-Set up marketing action plans for new coming brands (i.e., Sosa and RDC) after group acquisitions
-Launched & Managed Valrhona Wechat official account and TMALL Flagship store (60+k fans on Wechat, 5000+read average/article, high engagement rate, 100+k customers on Tmall contribute to over 50% of sales on home baking and B2C range of products)
-Managed major KOLs – key opinion leaders (from 100k to 4 million followers -Betty’s Kitchen¬) in gastronomy and lifestyle (e.g. led one of the KOLs live streaming sessions and hit 580k likes)

Led a cross-functional team of 12 from 3 Business Units/4 International Airports
•Evaluated multiple new business opportunities of airports to expand JCDecaux operations by conducting business
modeling, full financial, operational, and marketing analysis
•Won the tender and launched Beijing Daxing new airport (biggest international airport terminal worldwide) from start to official launch, as result, JCDecaux became the biggest media operator in Daxing Airport
•Constructed and led quarterly, mid-year and yearly business reviews of 3 business units
•Led media offer design, media pricing, sales revenue forecasts, sales performance analysis and budgeting
•Building key partnerships with technology providers to expand our creative media offerings
•Delivered periodical data-driven markets/industries/competition analyses & intelligence
•Converted 30+ business leads by pioneering business development initiatives and generated over 1000+ qualified business leads within 6 months in 2019 and counting
•Managed and constructed business unit’s comprehensive CRM database
•Designed and supported sales department with trade merchandising and creative digital content by leading a team of creative designers (3D/Graphic Design/Video Production)
•Other responsibilities: key account management, digital transformation projects co-coordination with HQ, new airports business developments etc.

•Analyzed sales performance review, marketing KPIs and monthly business review with Director of Sales & Marketing
•Responsible for APAC Wholesale travel agencies for booking inquiries and strategic partnership agreements