Maya Oiknine

"20+ years experience in global strategic marketing & business turnaround in luxury / premium industries, cosmetics and FMCGs. I have a passion for brands, I love to manage all the aspects of a business, bearing in mind and anticipating client needs, while adding value to the brand and to the business to ensure sustainable and profitable growth. I have the capability to make change happen in challenging times, thanks to strong leadership, motivating direct or indirect teams towards common goals. Key strengths : Strategic agility Creative thinking & Innovative problem solving Visionary & forward looking Passionate, energetic and open-minded Motivating and federating teams behind challenging goals Hands-on execution Strong communication and relationship skills. Highly flexible and polyvalent, resilient, adapting to people various background and personalities, in diverse situations Specialties: Brand strategy Brand equity building and positioning Brand identity definition and implementation 360 communication development, and integrated planning Advertising development across all media including TV, print, on-line Product Innovation & new product development Innovation across all touch points Portfolio strategy Global Consumer understanding & market research, market analysis Team & people development Optimisation of processes & costs P&L responsibilities Change management Premium, Luxury & FMCG experience"