Professional situation
Summary
Solid competence in 360 degrees customer engagement for premium beauty and nutrition brands. Over five years’ experience in leading operational marketing, communications and brand management related projects in more than 10 Western and Eastern countries (f.ex., Spain, UK, UAE). Excited to inspire and lead cross-functional and cross-cultural teams. Seeking to work on bringing the spirit of luxury brands to consumers through different touchpoints in marketing and retail.
Professional experiences
International product & merchandising manager - eastern europe
Etam
Since 1. january 2023
Project manager, beauty & nutrition brands
Amway - Permanent contract
From October 2018 to June 2019
• Pioneered edutainment format for brands integration in international conferences to increase customer engagement
• Modernized global brand positioning as lead of one of the 19 key markets
• Doubled the planned sales increase by having launched a holistic “Amway Bestsellers” campaign integrating more than five Amway brands
Communications manager, business opportunity
Amway - Permanent contract
From July 2016 to September 2018
• Increased by 50% the initially planned consumer participation rate by having developed and implemented communications strategies for launches aimed at attracting younger customer base
• Launched successful pilot to enhance the efficiency of new Amway experience centers targeting 3 customer groups: final consumers, distributors, employees
• Managed international conferences for distributors supervising budget of up to $100K per project: pre-event communications, events’ agendas, on stage speeches and show flow, post-event engagement
Junior communications manager, business opportunity
Amway - Permanent contract
From September 2013 to June 2016
• Managed business content and show program elaboration for a corporate forum, which was named by the executives the most successful event over the past 3 years
• Streamlined content elaboration process for executive management which has been used for more than five years since
Additional training
Specialist (5 years Bachelor's & Master's)
Higher School of Economics - World Economy, International Business
2008 à 2013
Associations
Degree
Languages
Russe - Langue maternelle
Français - Courant
Anglais - Courant
Skills
Hobbies
- Retail
- Luxury
- Beauty
- Fashion
- Marketing
- Communications
- Store branding
- Merchandising
- Project management
- International projects
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