Summary
I specialize in Luxury Tech, CRM & Growth Strategy, helping brands optimize customer acquisition, engagement, and retention. As Founder of Reench, I’m reshaping the luxury resale experience, while advising luxury brands on digital transformation, omnichannel personalization, and clienteling strategies to connect with HNW & UHNW clients.
Professional experiences
Product owner
Artis Familia , Paris - Permanent contract
From May 2023 to Today
Building the future of Luxury Tech & Resale.
- Founder, Product Owner & Operations Manager – Leading product development, tech strategy, and operations for Reench.
- Redefining preloved luxury shopping – Combining curation, trust, and seamless digital experiences.
Luxury CRM & Client Engagement – Helping luxury brands optimize customer acquisition, retention, and omnichannel personalization.
- Innovation in luxury resale & marketplaces – Leveraging data, AI, and tech solutions to improve user experience & sales performance.
???? Key Focus Areas: Luxury resale, digital growth, customer engagement, CRM, omnichannel tech.
Consulting director it, digital transformation strategy, retail, energy, banking
Wavestone , Puteaux - Permanent contract
From January 2020 to December 2022
Advising global brands on digital transformation strategies.
- Led luxury & retail digital strategy projects, helping brands optimize their IT legacy systems and IT technical debt in the retail, banking and energy sectors.
???? Key Focus Areas: digital transformation, CRM, omnichannel growth, retail tech.
Omnichannel strategy, phygital commerce, operations
Carrefour , Massy
From August 2015 to October 2018
Led Carrefour’s cross-channel digital transformation & innovation roadmap.
- Managed a 20+ person innovation team, leading projects on e-commerce, omnichannel retail & digital strategy.
- Developed and deployed major retail tech innovations, including Google-Carrefour alliance, last-mile delivery, IoT solutions, and marketplace models.
- Built and scaled new customer engagement strategies across food & non-food categories.
???? Key Focus Areas: Retail tech, customer engagement, last-mile innovation, omnichannel retail.
Omnichannel strategy & operations lead, non-food retail
Carrefour Online , Massy - Permanent contract
From November 2011 to August 2015
Designed & implemented Carrefour’s omnichannel model for non-food categories.
- Developed the operational strategy for seamless online-to-offline experiences.
Optimized customer journey, supply chain & fulfillment models for digital expansion.
???? Key Focus Areas: E-commerce strategy, omnichannel tech, customer experience.
Program coordinator, large-scale retail transformation
Carrefour , Massy - Permanent contract
From May 2009 to October 2011
Group program coordinator - Carrefour planet project : transformation of 60+ hypermarkets in France, Spain, Belgium and Italy.
Head of private labels & brand development, carrefour taiwan
Carrefour Taiwan , Taipei - Permanent contract
From March 2006 to June 2009
In charge of the whole private label program at Carrefour Taiwan. Management of a team of 20 Taiwanese private label category managers.
Business development Lead, Carrefour Taiwan
- Carrefour Mobile (MVNO): Launch of the first B2C MVNO in Taiwan with Carrefour Mobile.
- Financial Services: Developed multi-channel CRM & customer acquisition strategies for financial services & insurance.
Senior business strategy manager, carrefour south korea
Carrefour South Korea , Seoul
From March 2005 to March 2006
n charge of several strategic missions for the General manager in several areas (HR and cost cutting, Commercial policy, etc.)
Financial controller manufacturing & operations, valeo south korea
Valeo Thermique Moteur , La verriere cedex
From September 2003 to March 2005
Managed financial planning & cost control for a distribution center & production factory.
Additionals trainings
Advanced Certificate
HEC - Luxury
2015 à 2016
Luxury Advanced Certificate program de Jean-Noel Kapferer, dédié à la stratégie des entreprises du Luxe en France (HEC Paris) et en Italie (Bocconi Milan)
Advanced Certificate
London Business School - Leading a culture of Innovation
2016 à 2016
Perfectionnement en méthodes de design thinking et stratégie des organisations pour favoriser l’innovation
M Sc in Economy, Business and Entrepreneurship
HEC - HEC-Entrepreneurs
1999 à 2003
Degree
Languages
Français - Langue maternelle
Anglais - Courant
Chinois - Notion
Coréen - Notion
Skills
Hobbies
- Artisanat du luxe français et italien (expositions
- Advanced certificate
- développement d’un collectif rassemblant des artisans sur toute la France pour promouvoir les savoir-faire des beaux objets) Guitare folk
- blues
- rock
- jazz Voyages en Europe...
linkedin
website
instagram