Professional situation
Professional aspiration
- Marketing Manager
- Brand Manager
- Non-food consumer goods
- Textile, leather, clothing industry
Summary
As a professional with business management and marketing background, I combine analytical mindset and creative vision. Thus, I master the сreation of impactful offering, formulation of winning strategies, and overall business direction.
Hard skills:
• Business management – business planning and analysis, volume forecasting, pricing, customer relationships, operations
• Product development – project management, market research, artwork design, change management, cost control
• Marketing – creative direction, visual merchandising, social media marketing, adverting and public relations, promotion
Soft skills:
• Analytical and out-of-the-box thinking
• Practical, organized, attentive to details
• Negotiation skills, diplomatic
• Adaptable, fast learner
Professional experiences
Regional assistant brand manager - dettol bar soap & shower gel
Reckitt , Dubai - Permanent contract
Since 1. december 2023
• Supported development of brand strategy in the Middle East for 2 personal hygiene product types.
• Led new product and line extension development, promotional and consumer targeting projects.
• Worked with creative and media agencies to design and implement local marketing initiatives.
• Monitored and analyzed brand category performance metrics to devise improvement tactics, worked with research companies to conduct tailored consumer and market research.
• Developed effective category management initiatives together with sales team.
Regional junior brand manager - max factor, sally hansen
COTY , Dubai - Fixed-term contract
From January 2022 to June 2023
• Supported development and execution of brand strategy in 11 MENA countries, monitored spending.
• Implemented assortment changes, ensured new product registration, volume forecast, and pricing.
• Worked with creative agencies to design and produce local point-of-sale materials & digital assets.
• Worked with media & PR agencies to conceptualize and plan out local marketing campaigns.
• Performed post-campaign product/category analysis as well as competitive benchmarking.
• Developed effective promotional activations and impactful product sets and gifts together with trade marketing and e-commerce teams to drive brand growth in both offline and online retailers.
Global product development executive - nivea gifting (work placement)
BEIERSDORF AG , Hamburg - Fixed-term contract
From July 2020 to December 2020
• Supported development of gifting business and achievement of its targets on a global scale.
• Conceptualized over 50 value-added items based on market trends, proposed cross-industry sustainable materials to contribute to CSR objectives, conducted giftset packaging design research.
• Finalized global value-added items catalogue and optimized it by consolidating regional forecasts.
• Developed 12 product mix concepts to ensure attractive and relevant holiday giftset offering.
• Formulated go-to-market argumentation for giftsets and identified white space opportunities based on the business performance, market feedback, and competitive benchmarking.
Key account executive (internship)
Ferrero , Moscow - Fixed-term contract
From June 2019 to August 2019
• Monitored deviance of actual sales figures from the plan, checked in-store prices and approved price promo requests, built linear models to forecast demand, contributed to the development of sales plan.
• Tracked customer warehouse stock levels, filled in distribution forms for promotional displays, gave directions to merchandising team in line with trade objectives, supported customer negotiations.
• Led a planogram test for the major retailer (Tander) and improved its compliance by rewarding best-performing merchandisers and creating a detailed manual with typical product placement mistakes.
Business analyst (internship)
Unilever , Moscow - Fixed-term contract
From February 2019 to May 2019
• Collaborated with internal stakeholders to understand ice cream business requirements and identify corresponding gaps in the functional design of the corporate sales tracking platform.
• Prepared technical specifications for IT team to enhance corporate platform and ensure its full compatibility with ice cream business metrics, set up master data for ice cream business.
Degree
Languages
Allemand - Technique
Anglais - Courant
Français - Courant
Russe - Langue maternelle
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