Professional situation
Professional aspiration
- Marketing Manager
- Brand Manager
- Non-food consumer goods
- Textile, leather, clothing industry
Summary
I am a business development professional, specializing in product innovation and marketing creative direction. Outside of work, I am a metaphysicist, writer, and visual artist.
Hard skills:
· Strategy – market insights, business planning and analysis, P&L management
· Research & Development – research, product innovation, design, development
· Design & Creation – visual merchandising design, TVC/KV/content production
· Media & PR – advertising, social media marketing, influencer and press relations
· Sales & Operations – demand/supply planning, trade marketing, sales analysis
· Arts & Humanities – metaphysical philosophy, creative writing, drawing
Professional experiences
Regional junior brand manager - nivea body care & all-purpose creams - emerging markets
BEIERSDORF AG - Permanent contract
From April 2026 to Today
• Developed regional business strategy for the iconic Nivea Crème as well as Repair & Care, Q10, Men, Hand, and Pleasure product lines in Emerging Markets (LATAM, AME, India, Turkey, CIS, ASEAN, and ANZ).
Brand manager - air wick & mortein me
Reckitt , Dubai - Permanent contract
From October 2025 to March 2026
• Managed brand product portfolio (strategy, product development and maintenance, pricing).
• Involved in monthly S&OP cycle (supply project management review, demand review, commercial review).
Product manager - dettol shower gel & hand sanitizer me
Reckitt , Dubai - Permanent contract
From December 2024 to September 2025
• Analyzed BVC, U&A reports and initiated customized consumer research; led new and existing product development projects (from product brief to commercial production); presented concepts to general manager.
• Oversaw regional TVC and social and influencer assets production; KV development and POSM design.
• Performed monthly commercial analysis (P&L, IMS, sell-out, shares, pricing) and executed corrective actions.
Innovation project manager - dettol bar soap & shower gel me
Reckitt , Dubai - Permanent contract
From December 2023 to November 2024
• Analyzed BVC, U&A reports and initiated customized consumer research to craft regional product vision.
• Led new and existing product development projects (from product brief to commercial production).
Assistant marketing & communication manager - max factor & sally hansen me
COTY , Dubai - Fixed-term contract
From January 2022 to June 2023
• Planned yearly NPD pipeline for the region and developed innovation marketing calendar accordingly.
• Responsible for forecasting, registration, pricing, and listing of NPDs as well as product discontinuation.
• Designed product sets, gifts, permanent visual merchandising and POSM displays, and promo materials.
• Coordinated TV and social media plan creation and execution; adapted global digital assets accordingly.
• Prepared briefs for influencer marketing campaigns and developed influencer boxes for product seedings.
• Directed regional content creation and monitored community engagement on Instagram @maxfactorarabia.
• Supported press release preparation and coordinated the organization of sponsored brand events.
• Presented launch toolkit to trade marketing, sales, and retail education teams for timely execution.
International product development executive - nivea gifting emea & sea
BEIERSDORF AG , Hamburg - Fixed-term contract
From July 2020 to December 2020
• Proposed and prototyped gift items for key consumer periods based on brand vision, trends, cost targets.
• Consolidated market forecast on gift items and optimized assortment as per minimum order quantity.
• Suggested product mix concepts for gift sets and conducted gift set packaging design research.
Key account executive
Ferrero , Moscow - Fixed-term contract
From June 2019 to August 2019
• Supported sales planning and analysis, execution of promotional plan, and out-of-stock management.
• Led implementation of a new category merchandising planogram in the biggest national retail chain.
Sales analyst
Unilever , Moscow - Fixed-term contract
From February 2019 to May 2019
Degree
Languages
Allemand - Technique
Anglais - Courant
Français - Courant
Russe - Langue maternelle
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