Summary
MY EXPERTISE
Executive Swiss Army Knife - I am a resourceful business leader who loves to solve problems and accelerate performance leveraging technology and business intelligence to deliver substantial revenue gains and EBITDA of +35%. I develop strategic initiatives across multiple business functions to propel growth and generate results. Collaborating interdepartmentally, I tackle big, scary, audacious business issues to drive process improvements while optimizing workflows. Leveraging hands-on coaching and thoughtful collaboration, I cultivate company culture and personnel to fuel ROI-focused strategies and enhance brand reputation.
VALUE CREATED
> Partnered with Executive Leadership at Private Equity, Development, and Management Companies to develop and transform over 40 businesses, enhancing performance and producing combined annual revenue exceeding $400M.
> Developed Growth Strategies and Operating Plans for Food & Beverage, Events, and Retail Departments to fuel 33x growth, exceed budgets and enhance guest experience at burgeoning hospitality company.
Professional experiences
Fractional coo & head of operations
PBJ Hospitality Management , Long beach
Since 1. september 2025
Founder
Alchemy Retreats , Los angeles
Since 1. july 2025
Partner
Three Amigos Agency
Since 1. july 2024
Advisor and investor
Peru Kitchens , Los angeles
Since 1. january 2024
Partner
Hostel Cubed , Los angeles
Since 1. march 2023
Executive director
Stealth , Los angeles
Since 1. november 2022
Fractional executive | founder
Hospitality Advisor & Executive Leader , Los angeles
Since 1. july 2022
Corporate director
AutoCamp , Santa barbara, ca - Permanent contract
From July 2021 to July 2022
VALUE CREATED
In this newly formed role, I developed the Corporate Growth Strategies for Food & Beverage and Retail Departments to fuel 33x growth by 2030. AutoCamp is a Private Equity backed leader in the bourgeoning outdoor hospitality sector.
• Developed standards, processes, systems, and technology to prepare Operations to scale from 3 to
100 properties.
• Increased Department Revenue by over 300%, halved COGS, and produced over 30% EBITDA, beating
budget at all properties for first time in company history.
• Worked cross-functionally to augment the standard design & layout to elevate guest experience,
future-proof facilities and sustain growth.
• Established Strategic Partnerships to drive sales and reduce costs.
• Developed Training Program to improve Food, Beverage & Retail Service, supporting 20pt increase in
NPS and eNPS.
Managing partner
Adamae Restaurant & Bar - Park Hospitality Group , Los angeles - Entrepreneur
From May 2017 to January 2020
Developed, launched and managed Modern California Restaurant & Bar in Echo Park, Los Angeles, CA, USA.
Head of operations & strategic engagements
New School Consulting , Los angeles
From June 2013 to August 2021
VALUE CREATED
Led client engagements including full-cycle business development, advisement to CEO, COO & Executive Leadership, and development or repositioning of client businesses. New School is a Hospitality Consultancy specializing in developing new businesses and re-concepting underperforming assets.
• Led operational transformation of 24 client businesses, leading teams of 20+ cross functional
managers. Combined gross revenue exceeding $120M
• Developed and implemented the financial model and operating strategy for over 30 client ventures,
including product mix, pricing structure and labor models, consistent with pre-opening budget
• Established go-to-market strategy for 30 client ventures, each representing up to $10M annual
revenue
• Launched New School with owner and established firm as a leading hospitality consultancy
• Demonstrated exceptional client service, driving 67% of New School Revenue through client
referrals
• Led business development, operations, and client management efforts to grow New School Revenue
at a CAGR of 26% over 7 years, while establishing company as a market leader
SELECT ENGAGEMENTS & IMPACT
SM Entertainment
• Led team of 15 manager to translate SMTown concept from Seoul, Korea to Los Angeles; developed
marketing launch plan and recruited, trained, and coached Senior Management Team
• Developed financial model and operating strategy to generate $10M in revenue and 14% EBITDA
OUE Properties
• Drove efforts to reposition underperforming asset in US Bank Tower; conceptualized, developed,
and launched new operating model and revenue centers
• Developed new revenue channels and improved cost controls for 200% increase in revenue and
10%+ enhancement to EBITDA
Jollibee International
• Project managed the development of a new 2.0 store model for planned 500 store US expansion
• Conceptualized an enhanced guest experience and F&B menu with new pricing model to increase average check and total revenue
TMC Group
• Developed and launched lean operating model for the Bode Hotel Hub recognized as innovative hybrid Café/Bar/Market/Front Desk concept utilizing cross-functional teams, efficient spatial design, and focused product offering.
• Recruited and trained leadership and staff to deliver service excellence while achieving significant operating efficiencies versus traditional hotel food, beverage and retail operating models.
Additional training
Bachelor's Degree
Cornell University
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