photo de profil d'un membre

Guillaume

Summary

"25 years in the luxury / beauty / retail business : 12 years in perfumes & cosmetics, 4 years in design (decoration, tableware, lighting) and jewelry, 6 years in retail (department store / specialty store selling men's and women's fashion, accessories, beauty, design and food)... and now back to the fragrance industry. Brand management, strategy and business Marketing and communication skills: - Brand image & DNA - Artistic and creative direction - Commercial and Artistic exhibitions & events - Visual identity - Product development & innovation. - International and operational Marketing - Media planning - Advertising campaigns - Edition / catalogues and leaflets - Public & Press Relations - Internet Omnicanal : - Digital marketing - Social networks - e-commerce - P&L - CRM - Customer surveys - Retail and store animations General expertise : - team management - transformation of the organizations"

Professional experiences

Chief marketing, communication & digital officer galeries lafayette / bhv marais

GROUPE GALERIES LAFAYETTE , Paris - Permanent contract

From March 2020 to Today

Directeur général designer brands, serge lutens & centre d'excellence parfums

Shiseido Co. Ltd , Paris

From September 2017 to Today

Directeur marketing omnicanal & image

Le Bon Marché , Paris

From September 2011 to September 2017

Degree

HEC – Grande école

Languages

Français - Langue maternelle

Anglais - Courant