Basak

- Developed donor programme packages, raising client and supplier engagement and exceeding fundraising goals by 30% with €1.17 million raised at the 2024 Stop Hunger gala.
- Developed strategic propositions, increasing private-public partnerships by 20% with industry leaders.
- Amplified community impact through global NGO collaborations, launching the "Women For Zero Hunger" program to empower women and youth.
- Designed a cost-efficient KPI tracking platform using Smartsheet and Power BI, reducing costs by 60%.
- Enhanced Sodexo’s employer brand with an Employee Volunteering Policy, increasing staff engagement in Stop Hunger initiatives by 25%.

- Improved global marketing & sales efficiency by 15% through Salesforce CRM deployment across 67 countries during the COVID-19 pandemic.
- Led Pardot Marketing Automation Tool implementation, applying data-driven strategies that enhanced B2B and B2C lead generation, customer acquisition, and engagement.
- Led the integration of sales, marketing, retention, and operations strategies into a comprehensive CRM framework for 3,000 users, increasing CRM adoption rates by 60% and reducing costs by 40%.

- Increased sales and marketing efficiency by 20% by fully digitizing the customer journey for 15 major international accounts.
- Directed digital transformation initiatives for major clients, resulting in a 20% increase in sales growth through digital channels.
- Led technology and process assessments, decreasing operational costs by 15%.
- Spearheaded global RFP efforts, formulating a growth strategy that boosted revenue by 30% in the first year.
- Directed high-value client accounts and full P&L responsibility, driving profitability, client satisfaction, and sustainable business growth.