Summary
Why am I convinced that brands are essential for business ?
Because they are the added values that consumers are looking for when they have choice.
A Lacoste polo is not a classic polo as a Carte Noire coffee cup is not only black coffee... Consumers pay more because there is something more, something emotional & aspirational behind this kind of brands, and I'm the lucky guy who is working on it.
Professional experiences
Brand & communication director
Tediber
Since 1. september 2023
Gum marketing head & cross category média lead
Mars Wrigley Confectionery , Paris
From July 2021 to Today
Head of marketing & bu leader ice cream
Mars Wrigley Confectionery , Haguenau
From June 2019 to July 2021
Global marketing manager
Lacoste SA , Paris
From June 2016 to June 2019
Global product manager
JACOBS DOUWE EGBERTS JDE , Amsterdam
From July 2015 to July 2016
Junior brand manager
Mondelez France SAS , Clamart
From January 2014 to June 2015
Assistant brand manager
Mondelez France SAS , Clamart
From July 2013 to December 2013
Additional training
Ingénieur Agro-alimentaire
Institut Polytechnique LaSalle Beauvais - Alimentation et Santé
2008 à 2012
Degree
Languages
Français - Langue maternelle
Anglais - Courant
Allemand - Notion
Skills
Hobbies
- Gastronomy
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