VM

Vasiliki Markopoulou-Sudre

CATEGORY & MARKETING MANAGER

LE PORT MARLY (78560) France - vickymarkopoulou@yahoo.com - 06 60 69 65 55

Situation professionnelle

A l'écoute du marché

Souhait professionnel

Poste
CATEGORY & MARKETING MANAGER
Experience
Plus de 10 ans
Rémuneration
Entre 80 k et 100k€
Type de contrat
CDI
Fonctions
- Category Manager
- Directeur Marketing
- Directeur Export
Secteurs
- Tous secteurs

Expériences professionnelles

International category manager yves rocher

GROUPE ROCHER , Issy-les-moulineaux

De Septembre 2016 à Aujourd'hui

Creation of the category management department. Design & implement customized assortments and promotion principles by country.

Global marketing manager exclusive brands

Grandvision , Paris - CDD

De Mai 2015 à Novembre 2016

Build brand identity (11 brands) and define their territory to meet strategic objectives.
Define and implement brand strategy across 43 countries.
Results:
 Creation of 5 new visual campaigns & communication materials
 Conceived & developed 4 websites
 Business Development: Implementation of exclusive brands and marketing support

Global category manager make up exclusive brands

Sephora Europe - CDD

De Juillet 2014 à Janvier 2015

Responsible for portfolio performance development: monitoring and evaluation of qualitative & quantitative indicators.
Assortment definition and optimization.
Defined and implemented brand strategy for 11 countries.
Results :
 Total portfolio : +17 % vs. N-1
 Customized merchandising and animations assortments per country.
 Business Development: Launch of a new brand in 3 European countries.

Category manager fine fragrances la & tr

PROCTER & GAMBLE , Miami - CDI

De Novembre 2011 à Avril 2014

Conceived and implemented market and brand strategy to achieve best in class results.
Developed marketing plans, defined price strategy, ensured profitability.
Market analysis, translated customer insights into strategies, benchmarking and brand line optimization.
Initiated, designed & delivered selling toolkits for Customer Business Development teams.
Training of the respective teams.
Results :
 95% orders & budget forecast accuracy
 Growth: + 53 % FY12-13, + 24% FY11-12
 70% cost efficiencies by implementing new selling tools.

Marketing executive

PROCTER & GAMBLE , Miami - CDI

De Avril 2010 à Novembre 2011

Led the POS department. Defining the type of execution per customer/store and developing visual strategy for Fragrances back-wall.
Simplified and leveraged scale, knowledge, and skills in the optimization of the POS materials process to reduce complexity and increase efficiency.
Business Development: Launch of 3 new brands (DDF, ZIRH, Fekkai) in Latin America & Canada.
Conceived, developed and deployed the first loyalty program community for Beauty advisors.
Launch of digital platform.
Results:
 POS production timings reduced by 75%.
 Loyalty program community for Beauty advisors chosen to be global P&G Prestige pilot.

Corporate communications expert

PROCTER & GAMBLE , Marousi - CDI

De Octobre 2005 à Septembre 2009

Lead Fabric Care registration file compilation. Delivered perfect registration of the largest and most complex Initiative – entire F&HC portfolio (12 formulations).
Conceived, designed and executed yearly corporate communication tools.
Leveraged product related projects (marketing & communications support, impact, sales tems & key customers presentations, institutional contacts) to build corporate reputation (ie Ariel, AVA).
Developed relations with network members (academia, press, TV, beauty editors).
Results:
 Fabric Care reformulation registration project: 100% compliant. Received the 2011 Regulatory Community Excellence Award for Smart Compliance & Safety Innovation.
 AVA SOS Villages project awarded by P&G Central Fund (2x investment)

Export manager

IFANTIS , Kifisia - CDI

De Avril 2002 à Octobre 2005

Formation complémentaire

Master

Ionian University - Translation & Interpretation

1997 à 2002

Parcours officiels

HEC – Executive Mastère Direction Marketing & Stratégie Commerciale

Langues

Grec moderne - Langue maternelle

Anglais - Courant

Français - Courant

Espagnol - Courant

Compétences

Catégory Management
Intercultural Communications
Marketing
Business developement international
merchandisin
Negociation
Digital
Business Developement
VISUAL STRATEGY
Loyalty
communication
Public / Media Relations
Corporate
Philanthropie
Export

Centres d'intérêt

  • READING
  • TRAVELING
  • MUSIC