photo de profil d'un membre

Tessa

Tessa Masliah

Expériences professionnelles

Strategic marketing consultant

Séquences Clés Productions , Paris

De Décembre 2019 à Février 2020

- Strategic analysis of the company's image
- Establishment of a market mapping
- Strengthening of the positioning of the company
- Creation of a communication plan

Marketing & heritage project manager

FRED Paris (LVMH Group) , Paris - CDD

De Mai 2018 à Septembre 2019

- Creation of the Maison's Heritage Department, and management of an intern
- Establishment of an institutional discourse and definition of the brand identity
- Management and development of a historical pieces' private collection
- Launch and management of an institutional exhibition project
- Commercial heritage exploitation for product launches and private events
- Development of the marketing exploitation of the Maison's heritage

Formations complémentaires

MS in Creative Industries Management

HEC Paris - Medias, Art & Creation (MAC)

2019 à 2020

This program centers on business and management, with an emphasis on innovation and creativity.

Courses :
- Strategic analysis and growth strategies
- Art and Law: legal fundamentals for managing a cultural project
- Starting a business
- Intellectual Property Law
- Cultural economics and public policies
- Cultural, creative and digital industries
- Management and creation
- Digital marketing
- Arts and Creative Marketing / Marketing Strategy
- Financial steering of cultural operations
- Brand relaunch and development strategy

Master Degree's in Business Law and Art History concentrating in Art Market

Université Paris I Panthéon - Sorbonne - Law, Finance, Art History

2018 à 2019

Master Degree's in Art History

Ecole du Louvre - Art History, Criticism and Conservation

2018 à 2019

Certificate in Art Criticism

ULA - Central Saint-Martin

2016 à 2016

Associations

Association Le Cancer Du Sein, Parlons-En !

http://www.cancerdusein.org/

Volunteer / Events co-organizer

Parcours officiels

HEC – Mastère Médias Art et Création

Langues

Français - Langue maternelle

Anglais - Courant

Espagnol - Technique

Compétences

Brand equity
Marketing and Business Development
strategic brand development
Consulting