Résumé
A senior entrepreneur, sales and marketing professional with a strong track in the markets of Fintech, Consumer Electronics, FMCG, IT and Telecoms. Have a solid experience with the distribution networks and partners in the Middle East & Africa. Led numerous deals, projects and teams in Africa, the Middle-East and Europe. A customer centric expert who focuses on value creation for shareholders, Management teams and end consumers.
Expériences professionnelles
deputy managing director
Naps (M2M Group) , Casablanca
De Décembre 2019 à Aujourd'hui
Manage Sales, Marketing and the development of multi-canal payment products and PAAS solutions for this Fintech company.
Set up the annual budgets, the new organization, the tools and assets needed for the multiple projects for the B2B and B2C markets.
Put in place multiple plans: monthly sales objectives, pricing, marketing & promotions, “COM”, Partner and Franchising programs.
Enforce and manage risk programs: KYC, operational risk assessments and regulatory compliance controls: KYC, AML, Fraud detection.
Make sure that the Online & field sales teams are using the right strategies, tactics, references…and hitting the weekly targets.
Lead local and remote teams (Sales, Marketing, Merchandising…), execution of retail strategies, trainings…, 360 kits deployment: POS
displays, visuals, assets… and make sure they’re applied in the different POS in order to provide the best customer experience.
Set up the weekly meetings & lead the monthly executive reviews in order to follow up the projects and achieved results Vs objectives.
Follow the P&L and the performance of multiple accounts, teams, KPIs (PTS, APT, CS, AC, Monthly Flows, Net Margin, SO, ROIs…).
Mea regional sales & marketing director
NewellBrands
De Janvier 2016 à Janvier 2020
Manage Sales and Marketing of high value FMCG brands in the Middle-East (UAE, KSA…), Asia (PK..) & Africa (SA, Egypt, Morocco…).
Set up annual budgets and the breakdown per brand per market, roll-out of the brand’s strategies, GTM, NPDs and developments.
Select, drive and review distributors in order to develop the brands in different countries, channels (Retail, B2C, B2B, GOV, E-Com…).
Put in place yearly sales targets and different plans: pricing, marketing, promotions, incentives, Rebates, KPIs … per brand/market.
Make sure that the distributors are using the right Online & Offline strategies, resources, brand guidelines…and hitting the targets.
Lead local and remote Teams (Marketing, Sales, Merchandising…), execution of retail strategies, trainings…, 360 kits deployment: POS
displays, visuals, assets… and make sure they’re applied in the different markets in order to provide the best customer experience.
Set up weekly forecast meetings & monthly reviews in order to follow up the achieved results Vs targets and launch new action plans.
Follow the P&L of the brands and the performance of multiple accounts, teams, KPIs (IMS, MOS, Net Sales, GM, SGA, ROIs…).
Making sure to constantly hit and over-achieve the MBO targets of the teams, region and company.
Sales director – mena
Samsung Electronics
De Janvier 2011 à Janvier 2016
Manage sales and marketing of Samsung’s products and solutions in the MENA region.
Set the 5 years strategy and annual budgets, sales & marketing plans in line with the company’s global objectives…
Prospect and select the distributors and vendors in the different territories and discuss their annual targets and developments,
business and marketing plans, incentives, back margins, marketing investments...
Support the managers in setting directions: channel strategies, pricing structures, GTM, brand activations, road shows…
Manage a team of sales, product & marketing managers and oversee their SMART MBOs, motivation and developments.
Make sure that compliance guidelines are respected in all the licenses, permits, procedures, materials, visuals…
Follow up the sales forecast accuracy and achievement scores of the execution plans, promotions, action plans…
Plan the QBRs and oversee the sale’s performance (sell-in, sell-through, PSI...) of the main distributors and channels (Modern trade,
Traditional, Specialists, brand stores, E-commerce, B2B) and follow the calls for tenders (RFI, RFP…) of Government and B2B channels.
Manage the P&L of the business and performance of the logistical, operational & financial KPIs, HR scorecards …
Managing director
TAJTEC , Casablanca
De Janvier 2008 à Janvier 2011
Co-founded this company that is active in IT & SAAS solutions and managed services in the country.
Built a business plan that evaluated all the milestones, investments, returns, risks …
Completed the registration processes, company setup and set its office, warehouse, E-commerce website…
Managed, negotiated and partnered with different vendors, suppliers, partners, distributors & resellers in many areas.
Hired and organized the HR forces and the setup of the different teams, processes, procedures...
Set the different organizations: sales, marketing, delivery, support, admin...
Negotiated and closed the annual strategic plans: business plans, marketing programs, expansion plans, target KPIs & ROIs, CAPEX &
OPEX, cost controls and the launch of new products, certifications, services & programs (Franchising)…
Completed the acquisition of a company that expanded the scope and reach of Tajtec solutions portfolio & services.
Spearheaded, coached and motivated the sales, marketing, delivery, admin organizations and the support teams…
Followed the weekly results, monthly sales, Payment collection, bids proposals (RFI, RFP) and annual financial reports (P&L, CFS, BS).
Senior account manager
Hewlett-Packard Enterprise , Grenoble
De Septembre 2000 à Janvier 2007
Lead the pre-sales and delivery of HP Africa consulting services into all the key African countries.
Built and managed high value critical accounts in many African countries that had a Total annual turnover of $7M in IT Data center
solutions (Computing, Storage, Networking, Security…), industry leading software applications and more than $2M in direct services.
Drove the sales and marketing of OSS/BSS solutions, SAAS for many verticals: Telecoms, Banking, Retail, O&G, Mining, Utilities …
Initiated multiple campaigns of Up/Cross-selling, VAS… in the channel and achieved aggressive double digit growth YoY.
Lead and animated a network of Partners and VARs that generated deal flows from remote territories.
Developed the expansion of the company and the creation of regional offices in 3 countries.
Managed the Sales & Delivery teams (Local & remote Pre-sales, Engineers & PMs) and followed their developments.
Delivered “train the trainers” services to multiple professional partners in many countries.
Lead the customer’s engagement team with the companies’ CXOs and managed numerous leads, deals, bids (RFIs & RFPs).
Lead the implementation of ITIL service management standards that improved customer satisfaction and many operational KPIs, SLAs.
Parcours officiels
Langues
Arabe - Langue maternelle
Français - Langue maternelle
Anglais - Courant
Espagnol - Technique