TC

Tarik

tarik_CV

Résumé

A senior entrepreneur, sales and marketing professional with a strong track in the markets of Fintech, Consumer Electronics, FMCG, IT and Telecoms. Have a solid experience with the distribution networks and partners in the Middle East & Africa. Led numerous deals, projects and teams in Africa, the Middle-East and Europe. A customer centric expert who focuses on value creation for shareholders, Management teams and end consumers.

Expériences professionnelles

deputy managing director

Naps (M2M Group) , Casablanca

De Décembre 2019 à Aujourd'hui

 Manage Sales, Marketing and the development of multi-canal payment products and PAAS solutions for this Fintech company.
 Set up the annual budgets, the new organization, the tools and assets needed for the multiple projects for the B2B and B2C markets.
 Put in place multiple plans: monthly sales objectives, pricing, marketing & promotions, “COM”, Partner and Franchising programs.
 Enforce and manage risk programs: KYC, operational risk assessments and regulatory compliance controls: KYC, AML, Fraud detection.
 Make sure that the Online & field sales teams are using the right strategies, tactics, references…and hitting the weekly targets.
 Lead local and remote teams (Sales, Marketing, Merchandising…), execution of retail strategies, trainings…, 360 kits deployment: POS
displays, visuals, assets… and make sure they’re applied in the different POS in order to provide the best customer experience.
 Set up the weekly meetings & lead the monthly executive reviews in order to follow up the projects and achieved results Vs objectives.
 Follow the P&L and the performance of multiple accounts, teams, KPIs (PTS, APT, CS, AC, Monthly Flows, Net Margin, SO, ROIs…).

Mea regional sales & marketing director

NewellBrands

De Janvier 2016 à Janvier 2020

 Manage Sales and Marketing of high value FMCG brands in the Middle-East (UAE, KSA…), Asia (PK..) & Africa (SA, Egypt, Morocco…).
 Set up annual budgets and the breakdown per brand per market, roll-out of the brand’s strategies, GTM, NPDs and developments.
 Select, drive and review distributors in order to develop the brands in different countries, channels (Retail, B2C, B2B, GOV, E-Com…).
 Put in place yearly sales targets and different plans: pricing, marketing, promotions, incentives, Rebates, KPIs … per brand/market.
 Make sure that the distributors are using the right Online & Offline strategies, resources, brand guidelines…and hitting the targets.
 Lead local and remote Teams (Marketing, Sales, Merchandising…), execution of retail strategies, trainings…, 360 kits deployment: POS
displays, visuals, assets… and make sure they’re applied in the different markets in order to provide the best customer experience.
 Set up weekly forecast meetings & monthly reviews in order to follow up the achieved results Vs targets and launch new action plans.
 Follow the P&L of the brands and the performance of multiple accounts, teams, KPIs (IMS, MOS, Net Sales, GM, SGA, ROIs…).
 Making sure to constantly hit and over-achieve the MBO targets of the teams, region and company.

Sales director – mena

Samsung Electronics

De Janvier 2011 à Janvier 2016

 Manage sales and marketing of Samsung’s products and solutions in the MENA region.
 Set the 5 years strategy and annual budgets, sales & marketing plans in line with the company’s global objectives…
 Prospect and select the distributors and vendors in the different territories and discuss their annual targets and developments,
business and marketing plans, incentives, back margins, marketing investments...
 Support the managers in setting directions: channel strategies, pricing structures, GTM, brand activations, road shows…
 Manage a team of sales, product & marketing managers and oversee their SMART MBOs, motivation and developments.
 Make sure that compliance guidelines are respected in all the licenses, permits, procedures, materials, visuals…
 Follow up the sales forecast accuracy and achievement scores of the execution plans, promotions, action plans…
 Plan the QBRs and oversee the sale’s performance (sell-in, sell-through, PSI...) of the main distributors and channels (Modern trade,
Traditional, Specialists, brand stores, E-commerce, B2B) and follow the calls for tenders (RFI, RFP…) of Government and B2B channels.
 Manage the P&L of the business and performance of the logistical, operational & financial KPIs, HR scorecards …

Managing director

TAJTEC , Casablanca

De Janvier 2008 à Janvier 2011

 Co-founded this company that is active in IT & SAAS solutions and managed services in the country.
 Built a business plan that evaluated all the milestones, investments, returns, risks …
 Completed the registration processes, company setup and set its office, warehouse, E-commerce website…
 Managed, negotiated and partnered with different vendors, suppliers, partners, distributors & resellers in many areas.
 Hired and organized the HR forces and the setup of the different teams, processes, procedures...
 Set the different organizations: sales, marketing, delivery, support, admin...
 Negotiated and closed the annual strategic plans: business plans, marketing programs, expansion plans, target KPIs & ROIs, CAPEX &
OPEX, cost controls and the launch of new products, certifications, services & programs (Franchising)…
 Completed the acquisition of a company that expanded the scope and reach of Tajtec solutions portfolio & services.
 Spearheaded, coached and motivated the sales, marketing, delivery, admin organizations and the support teams…
 Followed the weekly results, monthly sales, Payment collection, bids proposals (RFI, RFP) and annual financial reports (P&L, CFS, BS).

Senior account manager

Hewlett-Packard Enterprise , Grenoble

De Septembre 2000 à Janvier 2007

 Lead the pre-sales and delivery of HP Africa consulting services into all the key African countries.
 Built and managed high value critical accounts in many African countries that had a Total annual turnover of $7M in IT Data center
solutions (Computing, Storage, Networking, Security…), industry leading software applications and more than $2M in direct services.
 Drove the sales and marketing of OSS/BSS solutions, SAAS for many verticals: Telecoms, Banking, Retail, O&G, Mining, Utilities …
 Initiated multiple campaigns of Up/Cross-selling, VAS… in the channel and achieved aggressive double digit growth YoY.
 Lead and animated a network of Partners and VARs that generated deal flows from remote territories.
 Developed the expansion of the company and the creation of regional offices in 3 countries.
 Managed the Sales & Delivery teams (Local & remote Pre-sales, Engineers & PMs) and followed their developments.
 Delivered “train the trainers” services to multiple professional partners in many countries.
 Lead the customer’s engagement team with the companies’ CXOs and managed numerous leads, deals, bids (RFIs & RFPs).
 Lead the implementation of ITIL service management standards that improved customer satisfaction and many operational KPIs, SLAs.

Parcours officiels

HEC – MBA HEC

Langues

Arabe - Langue maternelle

Français - Langue maternelle

Anglais - Courant

Espagnol - Technique