Situation professionnelle
Souhait professionnel
- Directeur Commercial
- Fintech
- Produits Grande Consommation non alimentaire
Résumé
Agile global leader with 14+ years experience in Trade, Telecom and Consumer Electronics across North America and Africa, in addition to deep knowledge of Middle Eastern markets. Diversified skills base including General Management, Strategy, Digital Transformation, Finance and building effective cohesive teams. Proven record of leadership, commercial operations and delivering multi million-dollar Profits.
Dual background HEC Paris Executive MBA & University of Toronto B.A.Sc. (Electrical Engineering).
Expériences professionnelles
Head of marketing
CTC Group Ltd. , Khartoum
De Juillet 2018 à Avril 2023
• Develop and lead business strategies to secure over $90M of profitable revenue
• Manage the company’s P&L to improve financial standing and devise on strategic actions
• Facilitate 50% market share growth through diversification strategies, brand management, communications, new product development, and digital marketing
• Identify strategic opportunities for business partnerships and in liaise with executive stakeholders
• Spearhead the company’s Digital Transformation initiative
Manager - product portfolio
CTC Group Ltd. , Khartoum
De Février 2018 à Juin 2018
• Maintained strong hold over 40% market share position through managing portfolio growth
• Driven over $33M of revenue through product marketing plans, market analysis and product development
• Achieved 425% ROI through managing $1.3M of product marketing activity and promotion budget
• Liaised with Product Leaders, Marketing Communications, Sales and Supply Chain Management to ensure successful product management and launches
• Part of strategic development task force to expand footprint, develop new markets, and achieve sustainable growth
Section head
CTC Group Ltd. , Khartoum
De Janvier 2014 à Janvier 2018
• Achieved 79% revenue growth in 4 years by developing new markets to expand the company’s footprint
• Maximized revenue by aligning business operations and resources yielding over $20M of revenue
• Identified potential business opportunities in line with the market conditions and customer demand
• Managed sales, marketing, product and price strategies and implemented innovative business plans in alignment with the organizational strategy
• Conducted market intelligence studies and developed business plans in liaison cross functional teams
Director - innovation and development
Innovus Inc. , Khartoum
De Mai 2012 à Décembre 2013
• Grew business revenue for partners by up to 800% through business transformation
• Secured international multi-million Dollar partnerships with local investors in South Sudan
• Leveraged market research to propose investment opportunities to venture capitalists
• Developed and reviewed company strategy in relation to customers and competition
• Planned company policies, procedures and financial activities for revenue maximization
Product development manager
Rogers Communications
De Avril 2011 à Avril 2012
• Managed new product launches from conceptualization to commercialization driving over > $1M in revenue growth
• Evaluated ideas objectively from a market and financial standpoint for successful execution
• Provided input into go-to-market planning, training and promotional planning
• Liaised with business and technical leads to provide solutions to emerging product issues
Project manager
Rogers Communications
De Juillet 2010 à Mars 2011
• Increased productivity in product certification by 25% through process re-engineering
• Planned and organized project resources and timelines
• Managed vendor communication and deliverables
• Provided metrics and presentations to Senior Management and assist in decision making
Consulting engineer
Rogers Communications
De Février 2008 à Avril 2010
• Led complex phases of Inside-Plant Network Congestion Relief and Capacity Management Projects
• Developed Engineering Plans for network reliability, capacity, and ease of use from an operations perspective
• Provided timely input into engineering plans for network expansions/upgrades
• Designed channel circuits and integrated network systems
• Performed analysis of and recommendations for different network technical options
Engineering specialist
Rogers Communications
De Septembre 2006 à Septembre 2007
• Optimized capital and operating costs by 15% for Rogers’ Inside-Plant in North York
• Forecasted Inside-Plant material and labour costs for network capacity augmentation and produced financial Project Authorities
• Increased network capacity by designing, planning, and preparing detailed work specifications
• Ensured smooth operations workflow by preparing and coordinating work scope, PO’s and MOP’s
Formation complémentaire
BASc.
University of Toronto - Electrical Engineering
2003 à 2008
Parcours officiels
Langues
Anglais - Langue maternelle
Arabe - Langue maternelle
Français - Notions