photo de profil d'un membre

Sylvie

Marketing Manager

sylvie.chevillon@hec.edu

Expériences professionnelles

Market manager

Manpower France , Nanterre cedex - CDI

De Septembre 2014 à Aujourd'hui

Development of the Banking and Building sectors (BtoB, BtoC / i.e. :+18% and +5% annual revenue in 2017):):
- creation of Digital services and innovative solutions for candidates (BtoC): launch of Prevention 3D BTP, the first safety VR training solution for building workers (implementation in 71 branches, exposition to +100 corporate customers, + 20 press articles/+100000 views) ,
- shaping and set up of the marketing strategy: inbound marketing (creation of linkedin group Carrière Banque Assurance by Manpower, social selling (animation of a community of +500 sellers) , online sourcing (Facebook, linkedin, twitter attraction campaigns), events (organization of jobdatings, 3 conferences for key accounts customers about innovation (+300 attendees), direct marketing...

Marketing consultant

PickNDazzle , Amsterdam - Profession libérale

De Juin 2014 à Décembre 2014

- Contacts with cosmetic brands (French and UK markets)
- Customer segmentation
- Marketing recommendations.

Project director

Manpower France , Nanterre cedex

De Février 2012 à Janvier 2014

In charge of the reshaping of Manpower.fr (1,8 million users/month):
- launch of the new website: contents, functions, architecture, media plan (AGILE method),
- management of the project team (20 persons)
- UX design.
Responsible for the candidates relationship (BtoC): CRM, communication plan, digital tools.

Market manager

Société Générale , Paris cedex 18 - CDI

De Juillet 2010 à Février 2012

Market manager (BtoC):
- implementation of the marketing strategy (acquisition and retention)
- set up of new offers adapted to the customer's needs
- optimization of the customer experience
- launching of a website for children

Formations complémentaires

Master

EM Lyon - Marketing

1994 à 1998

Mastère

ENS Cachan - Human Resources

1998 à 1999

Parcours officiels

HEC – EMBA HEC

Compétences

Digital consumers reach startegies
Marketing / Communication
Innovation and Design
inbound marketing

Centres d'intérêt

  • Basket ball
  • chess