photo de profil d'un membre

Shikhar

CV- Shikhar Goel

shikhar.goel@hec.edu

Expérience professionnelle

Deputy marketing manager

Maruti Suzuki India Limited , Gurgaon - CDI

De Mai 2016 à Août 2018

1. To lead a cross-functional team of 7 for end to end development and launch of Suzuki’s connected car solution by collaborating with multiple stakeholders: IBM Germany, Ficosa Spain and Panasonic Japan. Reported directly to Managing Director
2. Responsible for automation of customer service support to give enhanced customer support experience to connected car solution’s customer.
3. Responsible to redefine CRM 5 year strategy along with BCG consultants and Dentsu Japan by creating a single view of customer for maximum customer lifetime value and enhance customer journey.
4. To lead a team of 5 for analysing and predicting future customer trends, demography and psychography to understand evolving customer needs for brands marketing strategies and to segment customer data for targeted marketing campaigns.
5. Responsible for competition vehicle model research to equip sales team with data to enhance sales.
6. Responsible for leading technology showcase team of Suzuki at Auto Expo India 2018.

Formation complémentaire

Bachelors of Engineering

Delhi College of Engineering - Mechanical Engineering

2009 à 2013

Parcours officiels

HEC – MBA HEC

Compétences

Consulting
Marketing
Pricing
leadership
Digital Transformation
data marketing
Analytics
Product development
Product management
operation management

Centres d'intérêt

  • Management Consulting
  • Marketing
  • Data Analytics
  • Pricing Strategy