photo de profil d'un membre

Rohail

Rohail Lashari_Resume

rohail.lashari@hec.edu

Expérience professionnelle

Lead creative strategist

The Coca Cola Company , Issy les moulineaux cedex 9

De Mars 2013 à Juillet 2017

Responsibilties:
- Led the creative strategy for the entire portfolio of the Coca-Cola Company. Also managed the biggest and most successful music platform of the country, Coke Studio. My core responsibility was transforming business briefs and insights into powerful creative briefs for the agency partners. The entire integrated campaign was built on these creative briefs that I had to deliver while managing the creative agency Ogilvy & Mather.

Achievements:
- Broke numerous viewership and engagement records on social media for the music asset, Coke Studio; making it the biggest music asset of Pakistan in history.
- Won the award for the best marketing team of Coca-Cola globally at the internal Marketing Excellence Awards.
- Won the award for making Coca-Cola the best brand of Pakistan at the Pakistan Society Awards.
- Achieved highest ever equity KPIs for all sparkling brands of the company.

Parcours officiels

HEC – MBA HEC

Langues

Anglais - Langue maternelle

Ourdou - Langue maternelle

Français - Notions

Hindî - Courant

Compétences

Marketing
Integrated marketing communications
digital content
digital marketing strategy
content development
content marketing
agency management
Microsoft Office
Communications
Brand management
Music Marketing

Centres d'intérêt

  • Music Composition
  • Reading
  • Learning Instruments