photo de profil d'un membre


Roberto de la Cruz 05.05.2020


Results-oriented project manager, with more than 10 years’ experience in commercial and route-to-market strategies for FMCG companies. Proven success in managing multicultural and cross-functional projects in Europe, LATAM, Middle East, Africa, and Asia. Speaks fluently English and Spanish and can work in French.

Expériences professionnelles

International project manager - management consulting

FREELANCE | SELF EMPLOYED , Barcelona - Profession libérale

De Janvier 2018 à Aujourd'hui

Accountable for delivering results according to the project proposal and monitoring budget compliance. My responsibilities include organizing and supervising work streams to deliver high quality recommendations, motivating teams, managing internal and external stakeholders, and presenting agreed deliverables
Projects completed:
• Route-to-market strategy for a soft drinks company in Vietnam
• Entry strategy for a Portuguese beverage company in France and Spain
• Distributors model redefinition for a water company in Turkey


Global Praxis , Barcelona - Auto-entrepreneur

De Janvier 2018 à Octobre 2019

- Pastry business start-up in Barcelona (Kiboko Cafè)
- Business plan preparation and execution to open the business
- Definition of processes, HR management and monitoring of daily operations to guarantee yearly targets accomplishment

International project manager - management consulting

Globalpraxis , Barcelona - CDI

De Février 2012 à Janvier 2018

- Joined as a Consultant and promoted to Project Manager in 2015
- As a Project Manager I was responsible for projects delivery under agreed calendars and budget, managing the team and the relationship with the client and the the Partners
- Projects completed:
• Market entry strategy for a Spanish olive oil producer in China and India
• Portfolio optimization for the HOD operations of a drinkable water producer in El Salvador
• Channels strategy definition for a gardening tools company in UK and France
• Definition of the new route-to-market model for a beer producer in Tanzania
• Commercial strategy review for a pharmaceutical company in Turkey
• Logistics model optimization for a beer manufacturer in Peru
• Integration of the distribution networks of four soft drinks bottlers in Spain
• Route-to-market model strategy for a multi-product FMCG Group in Croatia
• Commercial model review of a leading beer brand in Spain

Advisor to the cabinet of the minister

Ministerio de Industria, Turismo y Comercio de España , Madrid - Fonction publique

De Août 2007 à Août 2010

- Managed cross-functional projects, leading teams of people from the different Secretariats of State under the responsibility of the Ministry
- Developed and implemented the Management Plan of the Ministry 2008 - 2012

Senior consultant

PricewaterhouseCoopers , Madrid - CDI

De Juin 2005 à Août 2007

- Developed R&D funding strategies for main telecom operators
- SOX compliance processes and controls definition for main telecom operators
- PMO of two post-merger integrations, ensuring continuity of operations and synergies accomplishment


Pérez-Llorca Abogados , Madrid - CDI

De Septembre 2004 à Juin 2005

Corporate and Administrative practice


Pricewaterhouse Coopers , Madrid - CDI

De Septembre 2002 à Août 2004

Internal audit projects for telecom operators and public sector

Formation complémentaire

Double Degree in Economics and Law

Universidad Carlos III de Madrid - Economics and Law

1996 à 2002

Double Degree in Economics and Law (6-year degree)

Parcours officiels



Anglais - Courant

Espagnol - Langue maternelle

Français - Technique

Italien - Notions

Catalan - Technique


Pastry - Bakery
go-to-market strategy
Revenue Management
Team management
Public sector
Cross-functional leadership
Internal Control / SOX
Bureau projet / PMO

Centres d'intérêt

  • Pastry
  • Travelling
  • Cinema and Roller Skating